Trends
Alipay partners with Avalanche to create a Web3-powered voucher programme
Alipay has collaborated with Avalanche in building a Web3-powered voucher programme, aiming to expand further cooperation with other blockchain-powered brands. Alipay is developing a Web3-powered voucher program together with Avalanche, planning to roll it out in Southeast Asian milk tea stores Onli…
Headline
Alipay has collaborated with Avalanche in building a Web3-powered voucher programme, aiming to expand further cooperation with other blockchain-powered brands. Alipay is developing a Web3-powered voucher program together with Avalanche, planning to roll it out in Southeast Asian…
Context
Alipay has collaborated with Avalanche in building a Web3-powered voucher programme, aiming to expand further cooperation with other blockchain-powered brands. Online payment platform Alipay has partnered with smart contract blockchain platform Avalanche to create a voucher programme powered by Web3 technology.
Evidence
Pending intelligence enrichment.
Analysis
On 20 March, Avalanche announced that Alipay’s food ordering solution, Alipay+ D-store , and its partner e-wallets are using Avalanche for a Web3-enabled voucher programme. The programme, which has been rolled out in Southeast Asian milk tea shops, allows consumers to earn vouchers by playing a mini-game. Upon completion of the game, consumers can collect the vouchers in their e-wallets. Avalanche explains that these vouchers allow users to get up to 50 per cent off at more than 500 milk tea shops. The vouchers are powered by the Avalanche subnet, built and managed by its blockchain service AvaCloud. According to Avalanche, the vouchers are designed to allow brands such as Alipay to experience solutions powered by Web3 technology. Also read: China: World’s first truly cashless society?
Key Points
- Online payment platform from China Alipay has cooperated with the smart contract blockchain platform Avalanche to build a voucher programme powered by Web3 technology, announced on March 20.
- The program works through playing a mini-game in milk tea stores, offering customers vouchers.
- Avalanche has been building its ecosystem since 2024.
Actions
Pending intelligence enrichment.
