Trends

Alibaba bets on generative AI tools for overseas merchants

OUR TAKE Alibaba International Station takes the lead in releasing “Intelligent Purchasing Assistant” last year, upgrading from intelligent image search, intelligent demand release, intelligent communication, intelligent logistics services, etc., to improve procurement efficiency, especially the eff…

Alibaba-group

Headline

OUR TAKE Alibaba International Station takes the lead in releasing “Intelligent Purchasing Assistant” last year, upgrading from intelligent image search, intelligent demand release, intelligent communication, intelligent logistics services, etc., to improve procurement…

Context

OUR TAKE Alibaba International Station takes the lead in releasing “Intelligent Purchasing Assistant” last year, upgrading from intelligent image search, intelligent demand release, intelligent communication, intelligent logistics services, etc., to improve procurement efficiency, especially the efficiency of purchasing Chinese goods. The new technology covers all aspects of the transaction between buyers and sellers. –Zora Lin, BTW reporter Zhang Kaifu, vice president of Chinese tech giant Alibaba Group, says Alibaba’s international e-commerce arm is using generative AI tools to help cross-border merchants with translation, content creation and product returns.

Evidence

Pending intelligence enrichment.

Analysis

Speaking at the next conference in Singapore, Ma, who heads Alibaba International Digital Commerce Group’s AI initiative, says that even in the face of rising tensions between China and U.S., He is also bullish on the potential of AI for the company. “China is on par with the United States in terms of the speed of (AI) innovation,” says Zhang, who highlights the global development of open source AI technology in China and Europe. After restructuring its international e-commerce unit into a separate business, the sprawling tech group has been trying to improve its competitiveness in global markets such as AliExpress and Lazada. Alibaba’s international digital commerce group now has 300 million consumers a year and more than 1 million merchants worldwide. The unit has become one of Alibaba’s brightest growth areas, with profits from October to December up 44% from a year earlier.

Key Points

  • Alibaba’s international e-commerce arm is leveraging generative AI tools for translation, content creation and product returns.
  • The division, which has 300 million consumers and more than 1 million merchants worldwide, saw significant growth with a 44% increase in revenue last quarter.

Actions

Pending intelligence enrichment.

Author

Zora Lin