Telegram launches ‘business’ features challenging Meta

Telegram launches ‘business’ features challenging Meta is profiled by BTW Media because public-source evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• Telegram has launched its ‘business’ features aimed at businesses, including customizable start pages, business hours settings, preset replies, chatbots, tags for chats, and more.
• Telegram Business requires a paid Premium subscription, which has already surpassed five million subscribers, indicating accelerating growth, and aims to challenge Meta’s dominance in the messaging app market.

Telegram, the renowned messaging platform, has set its sights on challenging Meta’s dominant position in the messaging app market with its latest move: the introduction of ‘Business’ features and revenue-sharing model.

Telegram took its strategic step, reaching its profitable goal

Telegram, the popular messaging app, is taking on Meta’s WhatsApp and Messenger with the launch of its new ‘business’ features. These features are aimed at businesses and also include support for ad-revenue sharing. It set its sights on challenging Meta’s dominant position in the messaging app market with the new feature.

The timing of this launch is strategic, coming hot on the heels of Telegram founder Pavel Durov’s declaration that he foresees the app turning profitable by 2025. This push towards profitability is underscored by the requirement for users to subscribe to the paid Premium version to access Telegram Business features.

With the Premium subscription already boasting over five million subscribers by January 2024, it’s evident that Telegram’s user base is rapidly expanding. This surge in subscriptions is expected to accelerate further with the introduction of Telegram Business, especially as it caters to businesses without requiring extensive coding knowledge.

Also read: Telegram Steps Into Crypto with TON Space Wallet Integration  

The revenue-sharing model utilised the TON blockchain

Moreover, Telegram’s foray into business-oriented services introduces a fresh wave of competition into a landscape long dominated by Meta’s platforms. With Meta’s WhatsApp and Messenger reigning supreme, Telegram’s bold move aims to disrupt the status quo and position itself as a viable alternative for businesses.

Additionally, Telegram’s innovative revenue-sharing model, leveraging toncoin on the TON blockchain, adds a layer of complexity to its business strategy. This, combined with its growing user base and forward-thinking approach, signals that Telegram is poised to make significant strides in the messaging app market, challenging Meta’s stronghold. As businesses increasingly turn to digital communication, the battle for supremacy in the messaging app arena is set to intensify.