Trends
Nintendo says it won’t use generative AI to make games
OUR TAKE While generative AI tools have proven their creative potential, their commercial use is highly dependent on the source of the data sets used to train AI models. Nintendo’s decision reflects the importance they place on game creativity and player experience, as well as careful consideration …
Headline
OUR TAKE While generative AI tools have proven their creative potential, their commercial use is highly dependent on the source of the data sets used to train AI models. Nintendo’s decision reflects the importance they place on game creativity and player experience, as well as…
Context
OUR TAKE While generative AI tools have proven their creative potential, their commercial use is highly dependent on the source of the data sets used to train AI models. Nintendo’s decision reflects the importance they place on game creativity and player experience, as well as careful consideration of technical risks and intellectual property protection. –Zora Lin, BTW reporter Japanese video game company Nintendo has decided not to use generative AI elements in its upcoming games. While generative AI tools have proven their creative potential in the recent past, their commercial use is highly dependent on the source of the data sets used to train AI models.
Evidence
Pending intelligence enrichment.
Analysis
At the shareholders’ meeting, Nintendo President Shuntaro Furukawa says he is reluctant to use generative AI in game development. When asked about Nintendo’s plans to leverage AI, Furukawa acknowledges that there is a long-standing relationship between game development and AI technology. However, the use of generative AI elements may have the risk of infringing intellectual property rights. He further states that new-age technologies and tools, such as generative AI, cannot on their own provide the value that players seek. “We have decades of expertise to create the best gaming experience for our customers.” Also read: I discovered Nintendo as a 20-year-old, and I adore it
Key Points
- Nintendo’s president spoke at the shareholders’ meeting about the risk of intellectual property infringement by generating AI.
- Large game production companies such as Nintendo do not use generative AI tools in game development due to concerns about IP infringement.
Actions
Pending intelligence enrichment.
