Global video revenues to surpass $1tn by 2030

Global video revenues to surpass $1tn by 2030 is profiled by BTW Media because public-source evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• Omdia forecasts global video revenues will rise from $775bn (2025) to $1.03tn (2030).
• Social video advertising to reach ~$400bn by 2030, becoming primary growth driver.

What happened

Omdia forecasts that global online video and television revenues will rise from $775bn in 2025 to $1.03tn by 2030, pushing the industry past the $1tn milestone. The growth reflects sustained expansion across streaming, social video and advertising-led platforms.

Online video advertising will be the primary driver, increasing from $309bn to $540bn over the period and expanding its share of total revenues from 40% to 53% (Source: Omdia). Social video platforms, including short-form and user-generated ecosystems, are expected to generate around $400bn in streaming advertising revenues by 2030.

By contrast, subscription and transactional video revenues will grow more slowly, from $174bn to $216bn, signalling a maturing segment. Traditional formats continue to decline, with linear TV advertising projected to fall from $123bn to $113bn, while pay TV revenues edge down from $169bn to $159bn.

Why it’s important

The projection of a $1tn video market by 2030 highlights a fundamental shift in how the global media industry creates and captures value. This growth is no longer driven solely by streaming subscriptions, but by the combined expansion of advertising, platform ecosystems and short-form video consumption.

Social and short-form video platforms are now central to this transformation. Their ability to scale engagement, particularly on mobile devices, is fuelling a surge in advertising spend and reshaping the industry’s revenue mix. Advertising is overtaking subscription as the dominant growth engine, reflecting a broader pivot towards attention-based monetisation models.

This shift is forcing structural change across the sector. Streaming services are increasingly adopting hybrid models that integrate advertising tiers, while traditional broadcasters must accelerate digital transformation to remain competitive. At the same time, platforms that control user data, content discovery and creator ecosystems are capturing a growing share of industry value.

Ultimately, the trillion-dollar milestone reflects not just growth, but a redefinition of the video industry—where streaming, advertising and short-form ecosystems converge to drive sustained, large-scale expansion.

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