Intelligence Directory
Brack.ch AG — trading as Brack.Alltron since 2025 — is Switzerland's largest independent online retailer, founded in 1994 by Roland Brack (still board president) and now led by CEO Stefan Fraude. Headquartered in Mägenwil, Aargau, it operates 6 brands including Alltron (B2B wholesale) and DayDeal, ships 4.5M+ packages/year, and generated CHF 1.14B revenue in 2024.
Brack.ch AG — trading as Brack.Alltron since 2025 — is Switzerland's largest independent online retailer, founded in 1994 by Roland Brack (still board president) and now led by CEO Stefan Fraude. Headquartered in Mägenwil, Aargau, it operates 6 brands including Alltron (B2B wholesale) and DayDeal, ships 4.5M+ packages/year, and generated CHF 1.14B revenue in 2024.
