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Apple to unveil iPhone 16 lineup on September 9, teases ‘Glowtime’ event

The “It’s Glowtime” event at Steve Jobs Theatre will feature iPhone 16 Pro models with larger screens and a new photo button.

Headline

The “It’s Glowtime” event at Steve Jobs Theatre will feature iPhone 16 Pro models with larger screens and a new photo button.

Context

OUR TAKE The announcement of the iPhone 16 lineup is not just another product launch, it represents a key moment for Apple’s business, its vast customer base, and the entire tech industry. The innovations introduced will likely set trends, influence competitors, and drive further technological advancements. –Jennifer Yu, BTW reporter Apple will reveal its iPhone 16 lineup on September 9, with press invitations already sent out for the event, branded as “It’s Glowtime.” The launch will take place at the Steve Jobs Theatre in Apple Park at 10 a.m. PT/1 p.m. ET.

Evidence

Pending intelligence enrichment.

Analysis

As usual, rumours about what the event will feature have been circulating for weeks. Reports suggest the iPhone 16 lineup will include larger screens for the Pro models and a new button dedicated to taking pictures, aimed at making it easier to capture content in landscape mode. Additionally, all iPhone 16 models are expected to come with the Action Button, previously exclusive to the iPhone 15 Pro range. The event could also introduce the Apple Watch Series 10, which is said to have a larger display and a new chip, along with two new AirPods versions. The new iPhones will likely support Apple’s AI suite, Apple Intelligence. Additionally, Apple is expected to release iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11 shortly after the event. Also read: Can Android devices create Apple’s live photos?

Key Points

The event, branded with the tagline “It’s Glowtime,” will take place at the Steve Jobs Theatre at Apple Park at 10 a.m. PT/1 p.m. ET.
Rumours suggest the iPhone 16 Pro models will feature larger screens and a new dedicated button for landscape photos.