Komatsu Ltd.

Komatsu verkauft nicht nur Baumaschinen, sondern vor allem das Vertrauen, dass teure Maschinen über ihren gesamten Lebenszyklus betriebsbereit gehalten werden.

Komatsu is not just selling yellow iron into a construction or mining cycle. Its more durable account is the customer's confidence that an expensive machine can be financed, monitored, repaired, supplied with parts, rebuilt, resold and kept working when earthmoving, quarrying, forestry or mine output is priced by the hour.