DAL Group: Making Sudan a better place to live

• DAL Group is the largest and most diversified conglomerate in Sudan.
• DAL Group operates across various business sectors, including food & beverages, agriculture, earthmoving, real estate, energy, mining, automotive, healthcare, and education, with each business leading in its respective field.

History of DAL

The DAL Group traces its origins to the engineering firm Sayer & Colley, established in 1951 by two British partners during Sudan’s Anglo-Egyptian rule. Sayer & Colley later secured Caterpillar’s franchise for the country. In 1966, ten years after Sudan gained independence, Caterpillar transferred the franchise to the Sudanese Tractor Company (SUTRAC), owned by Daoud Abdellatif, with Sayer & Colley retaining a minority stake. Both companies were nationalised in 1970 and then de-nationalised in 1971, though the government retained a minority share in each.

Osama Daoud Abdellatif, the eldest son of Daoud Abdellatif, joined SUTRAC in 1975 and became Sales Manager in 1978. After the government’s share was bought out, he persuaded his father to purchase Sayer & Colley’s share in 1979, becoming CEO of SUTRAC the same year when his father fell ill. Osama renamed the company DAL Engineering, using his father’s initials. DAL Agriculture was soon established, eventually leading to the formation of the DAL Group. Several other companies under the DAL name have since been created.

We have the privilege of dealing with a range of businesses and consumers across many sectors. We touch the lives of people every day through our products and services, and as much as we believe that is a privilege, we realise the great responsibility that comes with it.

Osama Daoud Abdellatif, Chairman, DAL Group

Mission of DAL

DAL Group believes it is their responsibility to enhance the quality of people’s lives while conducting business responsibly. As the company grows, so do their obligations, and they are deeply committed to understanding the broader impact of their actions. Constantly striving to become a more responsible organisation, DAL Group focuses on contributing to the ongoing development of Sudan and the region by providing high-quality, value-added products and services.

They seek profitable growth by leveraging their expertise and operational excellence while ensuring their employees work in an environment that fosters innovation, diversity, teamwork, and continuous development. The company offers challenging and rewarding work opportunities, recognising and rewarding exceptional performance.

About DAL

Dating back to its origins in 1951 as an engineering dealership under the name Sayer & Colley, DAL Group has grown into Sudan’s largest and most diversified privately-owned conglomerate, offering a wide range of products and services to both businesses and consumers across the country. The Group’s primary objective is to produce, sell, and support high-quality products, a commitment that drives significant investment in product development and quality systems, fueling their ongoing pursuit of excellence.

Equally important is their dedication to fostering long-lasting relationships with customers, business partners, and stakeholders by consistently delivering added value.