Tourism Authority of Thailand: Promoting the land of smiles

  • The Tourism Authority of Thailand (TAT), established in 1979, promotes Thailand’s tourism industry and environmental conservation under the Ministry of Tourism and Sports.
  • Partnering with Wego for four years, TAT showcases Thailand’s attractions to a global audience, enhancing the country’s tourism profile.
  • Despite challenges, TAT drives sustainable tourism and innovation, ensuring Thailand remains a top destination for travellers seeking unique experiences.

The Tourism Authority of Thailand (TAT), an integral part of Thailand’s Ministry of Tourism and Sports, stands as the driving force behind the promotion of Thailand’s vibrant tourism industry while ensuring environmental conservation. Established on 4 May 1979, TAT’s mandate encompasses showcasing Thailand’s diverse attractions and safeguarding its natural heritage.

Strategic partnerships for global reach

Partnering with Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), TAT continues to elevate Thailand’s profile as a premier travel destination. For the fourth consecutive year, this collaboration aims to captivate global travellers with Thailand’s unparalleled beauty and cultural richness.

“Through our collaboration with Wego, we are excited to showcase the beauty of Thailand to travellers in the MENA region and invite them to discover the wonders of our country.”

Chaiwat Tamthai, Director of TAT’s Dubai office

Over the years, TAT has spearheaded numerous initiatives to amplify Thailand’s allure, leveraging platforms like Wego to reach millions of travellers worldwide. Through strategic partnerships and innovative marketing campaigns, TAT showcases Thailand’s pristine beaches, vibrant cities, lush jungles, and cultural heritage sites, offering a myriad of experiences for travellers of all preferences.

“Thailand is a beloved destination for travellers worldwide, and we are committed to showcasing its beauty and diversity through our platform.”

Mamoun Hmedan, Chief Business Officer at Wego

Also read: Expressway Authority of Thailand spearheads toll reduction initiative

Driving sustainable tourism and innovation

In a dynamic industry where travellers seek unforgettable experiences and sustainable tourism practices gain importance, TAT remains at the forefront of innovation. By harnessing digital platforms and innovative marketing strategies, TAT ensures that Thailand remains a top choice for travellers seeking memorable journeys.

Despite facing challenges such as fluctuating tourist arrivals and environmental concerns, TAT’s commitment to promoting sustainable tourism and preserving Thailand’s natural beauty remains unwavering. Through strategic collaborations and forward-thinking initiatives, TAT continues to position Thailand as a must-visit destination on the global tourism map.

About Tourism Authority of Thailand (TAT)

TAT, established in 1979 under the Ministry of Tourism and Sports, promotes Thailand’s tourism industry and environmental conservation. Initially founded as Tourism of Thailand in 1924, TAT was created to centralize tourism efforts after 50 years of fragmented responsibility among various government bodies. TAT’s mandate includes showcasing Thailand’s attractions while safeguarding its natural heritage.


Iris Deng

Iris Deng, an intern reporter at BTW media dedicated in Fintech and Blockchain. She is studying English at Hangzhou Dianzi University. Send tips to

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