Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » Amazon’s Alexa gets a smart makeover
    amazon-0902
    amazon-0902
    AI

    Amazon’s Alexa gets a smart makeover

    By Lily YangSeptember 2, 2024No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • Amazon is revamping Alexa by utilising Anthropic’s Claude AI to enhance its capabilities and charge users for a subscription service.
    • The company faces challenges with its current Alexa performance, as past in-house models struggled to deliver timely and coherent responses.

    OUR TAKE
    Amazon’s decision to partner with Anthropic for Alexa’s upgrade reflects the growing trend of companies seeking specialised AI solutions to stay competitive. While this collaboration could lead to significant improvements, it raises questions about user willingness to pay for what has traditionally been a free service. Ultimately, success will depend on delivering real value to consumers.
    –Lily,Yang, BTW reporter

    What happened 

    Amazon plans to launch a revamped version of Alexa, named “Remarkable,” powered primarily by Anthropic’s Claude AI instead of its own technology. Sources indicate that the new voice assistant will offer complex query processing and be available for $5 to $10 monthly, while the classic version remains free.

    Previous versions struggled with response times, prompting the shift to Claude, which outperformed Amazon’s internal models. The release is anticipated in October before the holiday season, aiming to boost revenue amid pressure for Alexa to prove its profitability.

    Although Amazon emphasises using diverse technologies for Alexa, the competition with rivals like Microsoft and Apple underscores the urgency of innovation in the AI space.

    Also read: Amazon to charge for new AI Alexa

    Also read: Amazon’s Olympus AI model to have twice the power of ChatGPT, release date still unknown

    Why it’s important  

    News of Amazon’s partnership with Anthropic highlights the changing dynamics of the AI industry. By looking to external partners for improvements, Amazon acknowledged the limitations of its previous model, demonstrating strategic adaptation to market needs. 

    The news provides important insights into Amazon’s strategy and the broader implications of AI development, making it a timely report for stakeholders in the technology and retail industries. The move not only indicates the competitive landscape among tech giants, but also reflects consumers’ expectations for smarter AI capabilities.

    Notable challenges are converting existing free users to paying customers, which adds a layer of complexity to the product launch.

    Alexa Amazon Generative AI
    Lily Yang

    Lily Yang is an intern reporter at BTW media covering artificial intelligence. She graduated from Hong Kong Baptist University. Send tips to l.yang@btw.media.

    Related Posts

    Orange Business: Unveils defence division

    July 11, 2025

    AFRINET SA: Expands digital services in the DRC

    July 10, 2025

    Vodafone and Digital Realty launch subsea hub in Crete

    July 10, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.