Une entreprise rwandaise choisissant une identité web peut acheter un domaine mondial familier, orienter les clients vers les réseaux sociaux, ou enregistrer un nom.RW local et demander à l’espace de noms national de porter sa crédibilité.
A Rwandan business choosing a web identity can buy a familiar global domain, point customers to social media, or register a local .RW name and ask the national namespace to carry its credibility. Rwanda Internet Community and Technology Alliance (RICTA) Ltd sits behind that last choice: the visible product is a domain-year, while the hidden job is to keep Rwanda's country-code namespace, registrar market, dispute system and local internet-community infrastructure trusted enough to matter.