Una empresa ruandesa que elige una identidad web puede comprar un dominio global familiar, dirigir a los clientes a las redes sociales o registrar un nombre local.RW y pedir al espacio de nombres nacional que respalde su credibilidad.
A Rwandan business choosing a web identity can buy a familiar global domain, point customers to social media, or register a local .RW name and ask the national namespace to carry its credibility. Rwanda Internet Community and Technology Alliance (RICTA) Ltd sits behind that last choice: the visible product is a domain-year, while the hidden job is to keep Rwanda's country-code namespace, registrar market, dispute system and local internet-community infrastructure trusted enough to matter.