British Startup Wolf’s VR in ME

The British startup WOLF is preparing for the launch of its inaugural VR experience in the Middle East. Having won over 3 million users from the region since 2020, the social networking app WOLF has become one of the largest online communities within the Arabic-speaking market.

 Rebranding for the Middle East 

This exciting development in the form of a VR experience coincides with WOLF’s decision to rebrand its app on both the App Store and Google Play in the Middle East. The rebrand will see the app renamed as WOLF Qanawat, a term meaning “channel” in Arabic.

Gary Knight, the CEO of WOLF, expressed his enthusiasm, stating:

“The growth of WOLF has been propelled by emerging technologies, enabling thousands of users to engage in real-time interactions while immersing themselves in the unique live stage audio activities offered within its channels. There is no comparable app in the Arab world that seamlessly integrates top-quality audio broadcasting, live chat functionalities, and a creative entertainment community. Now, with the incorporation of VR technology, we are taking a leap forward, eagerly anticipating the unfolding of the next chapter.”

WOLF Qanawat brings forth the concept of community in Arabic audio. It stands as a distinct amalgamation of three influential market sectors: audio broadcasting, live chat engagement, and entertainment communities.

Users are afforded the opportunity to explore various channels, join in captivating shows, engage with like-minded communities, build new friendships, and discover roles that resonate with them.

 Higher Level of Engagements 

The platform has witnessed the participation of over 3 million Arab users, contributing to the production of over 8,000 hours of original programming each month. On average, users invest around $150 monthly in virtual items, highlighting their engagement and commitment to the platform.

WOLF highlights its position as the home to the most expansive real-time online communities within the MENA region. This allows users to perform live for substantial audiences, fostering immediate interactions and the exchange of virtual gifts. The platform envisions users actively engaging and entertaining one another on dedicated virtual stages designed to suit the Arab world’s cultural context. Furthermore, users can share their standout moments across the internet through 3D Metaverse videos of their events.


Ivy Wu

Ivy Wu was a media reporter at btw media. She graduated from Korea University with a major in media and communication, and has rich experience in reporting and news writing.

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