Gaming Innovation Group: Driving the future of iGaming

  • Gaming Innovation Group (GiG) offers a wide range of products and services, including the GiG Core platform, GiG Media for digital marketing, GiG Sports for sports betting, and GiG Games for high-quality casino content.
  • GiG has formed significant partnerships with renowned brands like Hard Rock International and collaborates with leading technology providers to stay at the forefront of innovation in the iGaming industry.
  • GiG emphasises regulatory compliance and responsible gaming, holding licenses from major regulatory bodies and implementing various measures to ensure a safe and secure gaming environment for all players.

Gaming Innovation Group (GiG) stands out as a pioneering force in the iGaming industry, offering comprehensive solutions that include platform services, digital marketing, sports betting, and game development. Through strategic partnerships and a commitment to regulatory compliance and responsible gaming, GiG continues to drive innovation and set new standards in online gaming. Their focus on integrating cutting-edge technologies ensures they remain at the forefront of the rapidly evolving iGaming landscape.
–Coco Zhang, BTW reporter

Gaming Innovation Group (GiG) has emerged as a leading force, driving innovation and setting new standards in the industry. Founded with a vision to transform online gaming, GiG offers a comprehensive suite of products and services that cater to various aspects of the iGaming ecosystem. This blog delves into the history, achievements, and ongoing contributions of GiG, exploring how the company continues to shape the future of online gaming.

History and background

Gaming Innovation Group was established in 2012 by Robin Reed, a visionary entrepreneur with a deep passion for online gaming and technology. The company started with the aim of creating a holistic iGaming ecosystem that would integrate various components of the online gaming experience, from platform solutions to casino games and sports betting.

Early years and growth

In its early years, GiG focused on developing a robust and flexible platform that could support multiple online gaming operators. This led to the creation of iGamingCloud (now known as GiG Core), a cloud-based platform that offers scalable solutions for online casinos and sportsbooks. The platform’s flexibility and reliability quickly gained traction, attracting numerous clients and setting the stage for GiG’s rapid growth.

By 2015, GiG had expanded its portfolio to include media services through GiG Media (formerly Innovation Labs), which focuses on digital marketing and lead generation for the iGaming industry. This expansion allowed GiG to offer a more comprehensive suite of services to its clients, further solidifying its position in the market.

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Core products and services

GiG’s success can be attributed to its diverse range of products and services, each designed to address specific needs within the iGaming sector. These offerings include platform solutions, media services, sports betting, and gaming content.

GiG Core

GiG Core is the backbone of GiG’s operations, providing a powerful and scalable platform for online gaming operators. The platform supports casino games, sports betting, and various other gaming verticals, offering a seamless and integrated experience for both operators and players.

GiG Core is known for its flexibility, allowing operators to customise and configure their gaming sites to meet specific requirements. The platform’s robust architecture ensures high performance and reliability, making it a preferred choice for many leading iGaming operators.

GiG Media

GiG Media specialises in digital marketing and lead generation, helping iGaming operators attract and retain players. Through a network of affiliate websites, GiG Media drives traffic to partner sites, enhancing their visibility and reach in a highly competitive market.

One of GiG Media’s standout features is its data-driven approach. By leveraging advanced analytics and SEO strategies, GiG Media ensures that its partners achieve optimal results from their marketing campaigns. This focus on data and performance has made GiG Media a trusted partner for many operators looking to grow their online presence.

GiG Sports

Recognising the growing popularity of sports betting, GiG introduced GiG Sports, a comprehensive sports betting solution that caters to the needs of both operators and players. GiG Sports offers a wide range of betting options, including pre-match and in-play betting, across various sports and events.

The platform is designed to be user-friendly, with intuitive interfaces and features that enhance the betting experience. GiG Sports also incorporates advanced risk management tools, ensuring that operators can manage their sportsbooks effectively and minimise potential losses.

GiG Games

GiG Games represents GiG’s foray into game development, creating high-quality casino games that appeal to a broad audience. The division focuses on developing innovative and engaging games, leveraging the latest technologies and trends in game design.

GiG Games’ portfolio includes a variety of slots and table games, each crafted to provide an immersive and entertaining experience. The division’s commitment to quality and innovation has earned it a reputation as a reliable provider of top-tier gaming content.

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The office photo of Gaming Innovation Group.

Strategic partnerships and collaborations

GiG’s growth and success can be partly attributed to its strategic partnerships and collaborations with other industry leaders. These alliances have enabled GiG to expand its reach and enhance its offerings, providing added value to its clients.

Partnerships with operators

GiG has formed partnerships with numerous online gaming operators, offering its platform solutions and services to help them establish and grow their businesses. These collaborations have been instrumental in driving GiG’s growth, as the company continues to attract new clients and expand its market presence.

One notable partnership is with Hard Rock International, a globally recognised brand in the hospitality and entertainment industry. In 2018, GiG partnered with Hard Rock to launch Hard Rock’s online casino, marking a significant milestone in GiG’s journey and highlighting its capabilities in delivering comprehensive iGaming solutions.

Collaborations with technology providers

To stay at the forefront of technological innovation, GiG collaborates with leading technology providers, integrating cutting-edge solutions into its platform and services. These collaborations ensure that GiG remains competitive in a rapidly evolving industry, offering its clients the latest advancements in gaming technology.

For instance, GiG has partnered with data analytics firms to enhance its data-driven approach to marketing and player acquisition. By leveraging advanced analytics and machine learning, GiG can provide more accurate insights and recommendations, helping operators optimise their marketing strategies and improve player retention.

Regulatory compliance and responsible gaming

As a leading player in the iGaming industry, GiG places a strong emphasis on regulatory compliance and responsible gaming. The company operates in multiple regulated markets, ensuring that its platform and services meet the highest standards of fairness, security, and transparency.

Licensing and certifications

GiG holds licenses from several regulatory bodies, including the Malta Gaming Authority (MGA), the UK Gambling Commission (UKGC), and the New Jersey Division of Gaming Enforcement (NJDGE). These licenses reflect GiG’s commitment to maintaining the integrity and legality of its operations, providing peace of mind to its clients and players.

Responsible gaming initiatives

GiG is dedicated to promoting responsible gaming and ensuring that its platform is safe and secure for all players. The company implements various measures to prevent problem gambling, including self-exclusion tools, deposit limits, and reality checks.

GiG also collaborates with responsible gaming organisations, supporting initiatives and programs aimed at raising awareness and providing assistance to those affected by gambling-related issues. This commitment to responsible gaming underscores GiG’s dedication to creating a safe and sustainable iGaming environment.

Innovation and future outlook

Innovation is at the heart of GiG’s operations, driving the company’s continuous growth and evolution. GiG invests heavily in research and development, exploring new technologies and trends to enhance its platform and services.

Technological advancements

GiG is at the forefront of adopting new technologies, such as artificial intelligence (AI), blockchain, and virtual reality (VR). These technologies have the potential to revolutionise the iGaming industry, offering new opportunities for innovation and growth.

For example, AI can be used to analyse player behavior and preferences, enabling operators to provide personalised gaming experiences and improve player retention. Blockchain technology can enhance transparency and security, ensuring that gaming transactions are fair and tamper-proof. VR can create immersive gaming environments, offering players a more engaging and realistic experience.

Expanding market presence

GiG continues to expand its market presence, entering new regions and forming partnerships with local operators. The company’s strategic focus includes growth in North America, Europe, and emerging markets, where the demand for online gaming is on the rise.

By expanding its footprint and diversifying its offerings, GiG aims to strengthen its position as a leading provider of iGaming solutions and drive sustainable growth in the years to come.


Coco Zhang

Coco Zhang, an intern reporter at BTW media dedicated in Products and AI. She graduated from Tiangong University. Send tips to

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