AMS-IX: Empowering global internet connectivity

  • AMS-IX, with a 30-year legacy, plays a crucial role in global internet infrastructure by providing a platform for efficient internet traffic exchange, benefiting content providers and ISPs.
  • The organisation has expanded its reach globally, including significant presence in the Caribbean, Asia, the US, the Middle East, and Africa, while continuously innovating with advancements like 400-gigabit ports and secure data exchange.
  • Committed to security and strategic partnerships, AMS-IX collaborates with various regional partners to enhance connectivity and ensure a robust, secure internet environment.

AMS-IX stands as a cornerstone of global internet infrastructure. During a recent podcast interview with BTW Media, Onno Bos, the international partnership director of AMS-IX, shed light on the company’s core services, recent expansions, technological innovations, and future partnerships.

The foundation of the internet

With a legacy spanning 30 years, AMS-IX, or Amsterdam Internet Exchange, has been instrumental in ensuring seamless internet connectivity by offering a platform where various parties can exchange internet traffic efficiently. This service is particularly crucial for content providers and Internet Service Providers (ISPs) who rely on AMS-IX’s robust infrastructure to deliver high-quality, uninterrupted services to their users. “Our services form the foundation of the internet, allowing for seamless traffic exchange that is crucial for the global internet infrastructure,” stated Bos. The company’s efforts have ensured that internet connectivity remains robust and reliable across the globe.

Our services form the foundation of the internet, allowing for seamless traffic exchange that is crucial for the global internet infrastructure.

Onno Bos, the international partnership director of AMS-IX

AMS-IX’s journey of expansion over the past decade is a testament to its commitment to enhancing global internet connectivity. From its early days in the Netherlands, the organisation has grown its footprint to multiple international locations. Notably, AMS-IX established a significant presence in the Caribbean, Hong Kong, the United States (including Chicago and the Bay Area), the Middle East, India, Africa, and various parts of Asia such as Singapore and Bangkok. The latest addition to this extensive network is the Philippines, with Manila set to go live soon. This expansion strategy underscores AMS-IX’s vision to facilitate better internet exchanges and improve access across different regions of the world.

Enter the era of 400 gigabit ports

Technological innovation is at the heart of AMS-IX’s operations. “We were the first to introduce a 100 gigabit port, and now we are entering the era of 400 gigabit ports,” Bos highlighted. The organisation was a pioneer in introducing 100-gigabit ports, and it continues to lead the industry by now offering 400-gigabit ports. This upgrade allows partners to handle larger volumes of traffic with greater efficiency. Additionally, AMS-IX has embraced cloud access, partnering with major providers like Microsoft Azure and exploring new possibilities in cloud services. Another significant development is the data exchange initiative, which provides a neutral and secure platform for parties to exchange data seamlessly. These advancements reflect AMS-IX’s proactive approach to managing the increasing demands of internet traffic and ensuring a robust infrastructure.

We were the first to introduce a 100 gigabit port, and now we are entering the era of 400 gigabit ports.

Onno Bos, the international partnership director of AMS-IX

Security remains a paramount concern for AMS-IX. The organisation employs rigorous monitoring of its network and has implemented comprehensive firewalls to safeguard against cyber threats. A dedicated and experienced security team works tirelessly to maintain a secure environment, ensuring that the integrity and safety of data exchanges are never compromised. This commitment to security reassures partners and users alike that their data is in safe hands.

AMS-IX is dedicated to fostering cooperative relationships

Collaboration and partnerships are vital to AMS-IX’s strategy. The organisation actively seeks partnerships to enhance its services and reach. In Asia, AMS-IX collaborates with HGC, a close partner that helps expand its presence in the region. In the Middle East, partnerships with telcos are pivotal, while in Egypt, AMS-IX works with local entities to strengthen connectivity. In Djibouti, collaboration with APNIC is crucial for extending services in the region. These partnerships demonstrate AMS-IX’s dedication to fostering cooperative relationships that drive mutual growth and innovation.

AMS-IX’s story is one of continuous growth, technological advancement, and strategic partnerships. By providing a reliable and efficient platform for internet traffic exchange, AMS-IX not only supports global internet infrastructure but also paves the way for future innovations in connectivity. As the digital world continues to expand, AMS-IX remains at the forefront, ensuring that the foundation of the internet remains strong and resilient.

About AMS-IX

Founded in 1994, AMS-IX (Amsterdam Internet Exchange) is a leading global internet exchange platform headquartered in Amsterdam, Netherlands. With a mission to facilitate the seamless and secure exchange of internet traffic, AMS-IX has become a crucial component of the internet’s infrastructure, connecting content providers, Internet Service Providers (ISPs), and various network operators. Celebrating 30 years of excellence, AMS-IX has expanded its reach worldwide, establishing a presence in key regions across Europe, North America, Asia, and the Middle East. Through its state-of-the-art technology and robust security measures, AMS-IX ensures high-quality, reliable, and scalable internet connectivity, reinforcing its position as a cornerstone of the global digital ecosystem.


Chloe Chen

Chloe Chen is a junior writer at BTW Media. She graduated from the London School of Economics and Political Science (LSE) and had various working experiences in the finance and fintech industry. Send tips to

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