Tweets are Now Called Posts

Twitter Rebrands  “Tweets” as “Posts”

Tweets are now called “posts.” The rebrand is part of the recent batch of changes over at Tiwtter.

Twitter, the social media platform led by Elon Musk, has undergone a significant rebranding effort, becoming X and adopting a new logo – a bold white X on a black background.

As part of this transformation, the platform is making noteworthy changes to its terminology.

Update Now Rolled Out in Beta

In the latest Android Beta update, the term ‘tweets’ will be replaced with ‘posts.’ Additionally, the ‘retweets’ feature will now be referred to as ‘reposts’ when users share others’ content.

The decision to rebrand Twitter to X came after Elon Musk announced his intentions to bid farewell to the Twitter brand. He also pledged to remove all bird-related elements, symbolising a shift away from the familiar blue bird logo. In response, the company promptly redirected to the Twitter website.

The revamped logo, a minimalist white X on black, has been embraced as the new face of the platform. Musk, who spearheaded the rebranding, updated his profile photo on X to feature the new logo, reinforcing the change at the social media headquarters in San Francisco.

Revamp Might be a Move Towards a “Super App”

The rebranding aligns with Musk’s vision to transform X into a ‘super app,’ akin to China’s WeChat, aiming to offer an all-encompassing experience for its users.

X’s new CEO, Linda Yaccarino, revealed that the logo change is just one element of a more comprehensive rebranding process. The ultimate goal is to create a platform capable of delivering “everything” to its user base.

In the latest update, version 10.1.0-beta.1, X for Android features not only the new app name “X Beta” but also replaces ‘tweet’ with ‘post.’ The “Tweets” tab on profile pages has also been renamed to “Posts,” signifying a distinct shift away from the previous branding.

As X continues its transition, the classic blue “Dim” dark mode remains, although it is set to be replaced by an all-black “Lights out” mode. The light mode, however, will still be retained.

While the term ‘tweet’ was once synonymous with short, concise messages, it has lost its significance with the expansion of character limits on the platform. As X, the company formerly known as Twitter, moves forward with its rebranding, it seems the time has come to retire the term ‘tweet’ and embrace the simpler and more universal label of ‘post.’


Bal M

Bal was BTW's copywriter specialising in tech and productivity tools. He has experience working in startups, mid-size tech companies, and non-profits.

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