Flight Centre Travel Group launches prestigious Envoyage brand

  • Flight Centre Travel Group launched a prestigious new brand, Envoyage.
  • Envoyage offers a unique, supportive space for independent travel agents.
  • The brand will spearhead the expansion into corporate and luxury travel.

Prestigious brand introduction

Flight Centre Travel Group’s Independent division ushered in a new era by launching a prestigious brand, Envoyage. This global brand provided a polished, distinct visual identity reflecting the Group’s comprehensive technological prowess, global community, and product marketplace. Envoyage was designed to offer a welcoming space for independent travel agents, while presenting a connection between “envoy” and “voyage.” The bridge in the logo symbolised both the growth journey for agents and agencies and the adventures awaiting customers.

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Independent travel expansion

The new brand further elevated Flight Centre Travel Group’s Independent division by specialising in corporate and luxury travel, expanding its presence in these lucrative markets. Global Leisure CEO James Kavanagh emphasised that the investment in Envoyage would nurture the Group’s growing potential within the independent travel sector. Kavanagh stated that they envisaged Envoyage becoming the most comprehensive, trusted, and recognised independent travel brand globally, signalling its significant role in the company’s future business model.

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Comprehensive market research

Danielle Galloway, Global Managing Director of Luxury and Independent Brands, highlighted Envoyage as the culmination of extensive market research and industry consultation. The compelling brand proposition conjured aspiration, security, and a strong association with travel and personalisation. Galloway expressed enthusiasm in welcoming existing agents and agencies, as well as newcomers, into the Envoyage family. The roll-out commenced in the USA in March, followed by launches in Canada, South Africa, Australia, and New Zealand.

About Flight Centre Travel Group Independent

Flight Centre Travel Group Independent stands as a formidable global network, uniting over 1,400 independent travel agents and agencies across key regions including the USA, Canada, South Africa, Australia, and New Zealand. Operating under various banners like Travel Partners, Flight Centre Independent, Travel Associates at Home, Travel Managers, Independent by Flight Centre, and Independent by Liberty Travel, it provides a robust platform for independent travel professionals seeking support and opportunities in a connected environment.

This division is a vital component of Flight Centre Travel Group, a world-leading travel retailer and corporate travel management company. Headquartered in Brisbane, the company employs around 15,000 people globally and maintains a significant presence across 25 countries. With operations extending throughout Australia/New Zealand (ANZ), the Americas, Europe, the Middle East and Africa (EMEA), and Asia, Flight Centre Travel Group is renowned for its comprehensive and innovative travel solutions for both leisure and corporate client


Fei Wang

Fei Wang, a reporter at BTW media dedicated in Internet Governance and IT infrastructure. She is studying bilingual broadcasting and hosting at Communication University of Zhejiang. Send tips to f.wang@btw.media

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