Interview with Noor Helmi, CEO of IX Telecom: Navigating Covid while eying industry transformation

Interview with Noor Helmi at Capacity Middle East 2024
  • Despite facing challenges posed by the COVID-19 pandemic, IX Telecom, a global connectivity provider offering internet and managed services to the telecom industry in over 200 countries and territories, showcased remarkable resilience and growth post-2021, positioning itself as a key player in the industry’s evolution.
  • By prioritising automation and AI integration, IX Telecom is at the forefront of driving transformative changes within the telecommunications sector, streamlining processes and enhancing interconnectivity among carriers.
  • Through advocating for collaboration among industry stakeholders and government entities, IX Telecom emphasizes the importance of robust data protection policies and initiatives to safeguard digital assets in the rapidly evolving landscape of blockchain and decentralized technologies.

Interview with Noor Helmi, the Founder and CEO of IX Telecom

Noor Helmi shared insights into the company’s recent experiences and future outlook at Capacity Middle East 2024 Dubai with BTW media.

Also read: Capacity Middle East 2024 unites key ICT players for future-proofing digital infrastructure

Highlights and challenges of the past two years

Reflecting on the past 12-24 months, Helmi acknowledged the challenges posed by the COVID-19 pandemic but highlighted the company’s resilience and growth post-2021, despite a difficult 2022. Looking ahead, he emphasized potential industry shifts due to cloud players and hyperscalers, underscoring IX Telecom’s role as a bridge between carriers, data centers, and cloud providers.

The next 12-24 months

When asked about the future, Helmi mentioned possible changes in the industry landscape due to the presence of cloud players and hyperscalers. He expressed hope that IX Telecom could act as an intermediary facilitating connections between various industry stakeholders and providing customized solutions to meet evolving needs.

Changing one thing in the industry

Helmi emphasized the importance of automation in the telecom industry to streamline processes and improve interconnectivity among carriers. He highlighted the need for enhanced automation through APIs and integration to facilitate smoother interactions between different networks.

Thoughts on AI

Helmi expressed optimism about the role of AI in driving industry progress, citing its potential to expedite development and enhance operational efficiency through machine learning algorithms.

Thoughts on blockchain and decentralized technologies

Regarding data ownership and security, Helmi stressed the significance of collaboration among industry players and government stakeholders to establish robust data protection policies and safeguard digital assets in the era of blockchain and decentralized technologies.

Other ideas

In closing, Helmi highlighted the expanding scope of the industry beyond traditional connectivity, emphasizing the need to embrace digital technologies like IoT, AI, and machine learning. He reiterated IX Telecom’s commitment to bridging the gap and preparing for the digital future.


Cassie Gong

Cassie is a news reporter at BTW media focusing on company profiles, interviews, podcasts, networking, sustainability, and AI. She graduated from Newcastle University, UK with a Master’s degree in Translating & Interpreting and now works in London and Hangzhou. Send tips to

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