Warner Bros Discovery to launch data platform for better ad-targeting

  • Warner Bros Discovery launched Olli, a data platform to assist advertisers in targeting audiences across cable and digital channels.
  • Olli’s data-driven video service enables precise demographic targeting.
  • Interpublic Group of Companies will test the platform in Q3, leveraging first-party data for enhanced campaign performance.

Warner Bros Discovery announced on Thursday the launch of a data platform aimed at assisting advertisers in effectively reaching their target audience across cable and digital channels.

Also read: How is digital transformation changing the healthcare industry?

Also read: Why does AI consume so much electricity?

It introduces a new service called data-driven video

Named Olli, this platform introduces a new service called data-driven video, enabling advertisers to specifically target demographics, as they strive to expand reach and bolster engagement.

The media brands under the Interpublic Group of Companies (IPG.N) will initiate testing of the platform in the third quarter of this year, according to Warner Bros Discovery.

The statement highlighted, “Leveraging first-party data from active users, Olli constructs detailed audience profiles, ensuring precise first-party targeting and enhanced campaign performance.”


Chloe Chen

Chloe Chen is a junior writer at BTW Media. She graduated from the London School of Economics and Political Science (LSE) and had various working experiences in the finance and fintech industry. Send tips to c.chen@btw.media.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *