10 AR/VR tech companies shaping digital interactions

  • Technology companies are driving innovation in the AR/VR space, pushing the boundaries of what’s possible in immersive technology.
  • From gaming and entertainment to enterprise solutions and healthcare, each company excels in different sectors, showcasing the versatility of AR/VR technologies.
  • With a global presence and a commitment to advancing AR/VR technology, these companies are shaping the future of digital interaction on a worldwide scale.

In recent times, virtual and augmented reality (VR/AR) technologies have changed our perception of reality. From enhancing gaming experiences to changing education and healthcare sectors, VR provides users with an enhanced perspective of the world. From gaming and entertainment to enterprise solutions and healthcare, technology companies excels in different sectors.

1. Meta

Meta, formerly known as Facebook Reality Labs, has shown a strong interest in transitioning towards digital expansions of the physical realm through social media, virtual reality, and augmented reality (VR/AR) in recent years.

Meta has emerged as a player in leveraging AI within the metaverse and providing informational services related to VR, AR, and smart glasses. The standout among these offerings is the Meta Quest 3 headset from Reality Labs, which has been widely acclaimed as a significant advancement for the future of VR. This device facilitates a seamless integration of actual and virtual reality, spanning applications from gaming to educational experiences.

Beyond these applications, Meta envisions the metaverse as a catalyst for transforming vital industries globally, including education, healthcare, mechanics, and engineering, among others.

2. HTC

HTC Corporation, based in Xindian District, New Taipei City, Taiwan, is a Taiwanese electronics firm. Established in 1997, it initially operated as an original design manufacturer and original equipment manufacturer, producing laptop computers before transitioning to the production of smart handheld devices.

Presently, the company provides HTC Vive, a series of virtual and mixed reality headsets tailored for personal computer use. Additionally, it offers standalone headsets such as the Vive Focus line, Vive Flow glasses, and the Vive Elite XR mixed reality headset.

Also read: Meta’s Quest 3: A Make-or-Break Moment in the VR Battle

3. Sony

Sony Interactive Entertainment (SIE), an American multinational video game and digital entertainment company of Sony, has made significant strides in the AR/VR space with its PlayStation VR platform. Leveraging the PlayStation ecosystem, SIE has brought immersive gaming experiences to millions of users worldwide. With a strong lineup of VR titles and exclusive content, Sony continues to drive innovation in VR gaming and entertainment.

In January 2024, Sony hinted at potential future advancements, teasing a Spatial Content Creation System featuring a VR headset with a smart control ring. Sony announced an exclusive partnership with Siemens, utilising software from the Siemens Xcelerator open digital business platform.

4. Google

Google has made significant strides in virtual reality, having introduced various VR and AR products including Google Glass, Google Cardboard, and the Daydream VR headset. Google Cardboard and Daydream make VR accessible to a broad audience, while initiatives like Google Glass Enterprise Edition cater to enterprise clients with AR-based solutions for workforce training and productivity. Additionally, Google has developed ARCore, a platform tailored for crafting augmented reality applications on Android devices. The company maintains a steadfast commitment to advancing immersive technologies, enabling users to explore novel and adaptable virtual environments.

There is speculation that Google’s metaverse initiative, Project Starline, could serve as a pivotal element in fostering greater online connectivity. It is envisioned that individuals will have the opportunity to convene and participate in this metaverse, facilitating interactions, collaborative endeavors, and the exchange of ideas.

Also read: Microsoft Teams introduces immersive 3D and VR meetings

5. Microsoft

As a player in the tech industry, Microsoft provides an array of VR headsets and accessories through its store. Its VR gaming setups are driven by NVIDIA graphics and feature dedicated memory, ensuring seamless, high-speed performance for the latest VR games as well as multimedia content like movies and videos.

Additionally, Microsoft offers the Microsoft HoloLens, which delivers a “mixed reality” encounter by incorporating holographic images that seemingly interact with the physical world. However, the company has disclosed plans to discontinue Windows Mixed Reality from 2026/27 onwards.

Furthermore, Microsoft’s acquisition of companies like AltspaceVR and partnerships with industry leaders demonstrate its commitment to advancing AR/VR technology and exploring new opportunities for immersive experiences.

6. Magic Leap

Magic Leap‘s Magic Leap One headset promises to blend digital content seamlessly with the real world, offering immersive AR experiences that are truly transformative. With its spatial computing platform and Lightwear headset, Magic Leap targets enterprise clients with solutions for design, collaboration, and visualisation.

Magic Leap’s focus on spatial computing and natural interaction sets it apart in the AR/VR landscape, paving the way for innovative applications across industries such as architecture, engineering, and entertainment.

7. Unity Technologies

Unity, developed by Unity Technologies, offers robust tools for creating immersive VR/AR experiences that seamlessly interact with reality. With tailored resources and an industry-leading software development platform, Unity empowers creators with purpose-built tools. It finds applications across diverse sectors such as automotive, manufacturing, government, architecture, energy, and retail.

Moreover, Unity’s integrated workflow spans across devices, enabling users to concentrate on pushing the limits of their creativity. Unity’s AR Foundation serves as a cross-platform framework, enabling users to develop AR experiences and deploy them on either Android or iOS devices.

Also read: Apple’s Vision Pro headset: Global expansion and advanced VR features

8. Epic Games

Epic Games‘ Unreal Engine powers some of the most visually stunning and immersive VR experiences on the market. With its advanced rendering capabilities and robust toolset, Unreal Engine is favored by developers for creating high-fidelity VR games and simulations. Epic’s commitment to pushing the boundaries of what’s possible in VR technology is evident in its partnerships with hardware manufacturers and initiatives like Unreal Dev Grants, which support developers in creating innovative VR experiences. With its emphasis on empowering creators and pushing the limits of technology, Epic Games continues to shape the future of VR gaming and entertainment.

9. PTC

PTC, formerly known as Vuforia, specialises in AR solutions for enterprise clients, offering tools and platforms that enable developers to create immersive AR experiences. With its Vuforia platform, PTC enables developers to overlay digital content onto real-world objects, opening up new possibilities for interactive experiences in fields such as manufacturing, retail, and field service.

In addition to its flagship Vuforia platform, PTC offers a range of complementary products and services designed to support the end-to-end AR development process. This includes tools for content creation, device management, analytics, and more, enabling developers to streamline their workflows and bring their AR projects to life more efficiently.


NVIDIA‘s offerings, such as the NVIDIA XR Suite, leverage its RTX GPUs and RTX Virtual Workstation (vWS) to facilitate extended reality (XR) applications on both Android and iOS devices. Specifically, its CloudXR platform aims to enhance quality and frame rates, elevating VR/AR experiences to new levels.

CloudXR empowers users to stream immersive VR/AR experiences from any OpenVR application. Additionally, users can access VR/AR content from a remote server via 5G and WiFi networks, enabling seamless device connectivity without the constraints of wires, thus allowing freedom of movement.


Lydia Luo

Lydia Luo, an intern reporter at BTW media dedicated in IT infrastructure. She graduated from Shanghai University of International Business and Economics. Send tips to j.y.luo@btw.media.

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