Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » TikTok tests 1-hour videos in challenge to YouTube
    To challenge YouTube TikTok tests 1-hour video upload feature
    To challenge YouTube TikTok tests 1-hour video upload feature
    IoT

    TikTok tests 1-hour videos in challenge to YouTube

    By Alaiya DingMay 18, 2024No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • TikTok is testing a 1-hour video upload feature for users in select markets to compete with YouTube.
    • TikTok has 1.5 billion users worldwide, and this new feature hopes to attract YouTube creators and TV networks to publish content on the platform.

    TikTok is testing users uploading videos up to an hour long in some markets to compete with YouTube. The feature is currently limited to select users and there are no plans yet for a full rollout.

    Impact of incremental increases in hours

    Starting from the initial 15-second short videos, TikTok has gradually increased the length of uploads from 3 minutes to 10 minutes to the most recent 30 minutes, resulting in a wider variety of video genres including beauty tutorials, TV shows, etc., which are often difficult to present in their entirety without sufficient length, thus enriching the platform’s content, boosting ad revenues, and enhancing competitiveness with YouTube. By introducing the 1-hour video upload feature, TikTok hopes to attract creators accustomed to posting content on YouTube, while offering TV networks the opportunity to post the premiere of new episodes on the platform for free, thus further expanding its user base and reach. TikTok has reached 1.5 billion users worldwide.

    Also read: TikTok begins automatically labeling AI-generated content

    Also read: TikTok Shop introduces secondhand luxury fashion line in the UK

    Whether it has an impact on social media

    A certain impact on the distribution of the social media landscape, the increase in video duration may change users’ expectations of the platform’s content, increase user engagement, and provide creators with more creative freedom. By constantly creating new features, it can attract more user engagement and enrich the user experience.From a commercialisation perspective by increasing video duration, TikTok may provide brands with richer advertising and sponsorship opportunities on social media, which in turn increases revenue.

    tiktok video Youtube
    Alaiya Ding

    Alaiya Ding is an intern news reporter at Blue Tech Wave specialising in Fintech and Blockchain. She graduated from China Jiliang University College of Modern Science and Technology. Send tips to a.ding@btw.media

    Related Posts

    AFRINET SA: Expands digital services in the DRC

    July 10, 2025

    Vodafone and Digital Realty launch subsea hub in Crete

    July 10, 2025

    Türkiye blocks Grok AI chatbot in new crackdown

    July 10, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.