- GetWhy, a Danish AI company, raised $34.5 million in Series A funding led by PeakSpan Capital.
- The company’s platform uses AI to analyse video interviews and provide market insights for clients like Nestlé and Nike.
- GetWhy’s AI, Bloom, processes interviews to extract qualitative insights, mimicking human research methods.
OUR TAKE
GetWhy, a market research AI platform that extracts insights from video interviews, has raised $34.5M, which shows the great potential in this sector. It also points out that improving customer services may be one of the profitable ways in the AI sector.
–Audrey Huang, BTW reporter
GetWhy, a tech company specialising in AI-driven market research, has won significant funding to expand its services. Its clients include major brands such as McDonald’s and L’Oréal. It uses its AI platform, Bloom, to analyse video interviews and deliver actionable insights. This investment highlights the growing interest in AI solutions for business intelligence.
Funding success
GetWhy, a Danish AI company focused on consumer research, has successfully raised $34.5 million in its Series A funding round, led by California’s PeakSpan Capital. This substantial investment reflects the high demand for innovative AI technologies in the market research sector.
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GetWhy’s customers and services
The company boasts a wide range of clients, including well-known brands such as Nestlé, McDonald’s, Nike, and L’Oréal. The company’s platform allows these clients to define their research needs, such as testing new campaign ideas, and then uses AI to create a tailored market study. Customers can upload materials for testing and recruit respondents from their target market, with the company offering both self-service and managed options.
GetWhy’s AI platform Bloom
At the heart of GetWhy’s service is Bloom, an AI platform that analyses video responses from consumer interviews. Bloom’s generative AI model is trained on extensive interview data, enabling it to process and extract relevant insights from the videos. This technology significantly speeds up the research process, providing clients with qualitative insights within 24 hours.
