Best bits from day 4 of Apple’s WWDC 24

  • iOS 18 beta’s dynamic bezel animations enhance user interaction and hint at future solid-state button implementation.
  • Apple’s TipKit update boosts user engagement by enabling brands to provide personalized, non-intrusive tips, enhancing satisfaction and DAUs.
  • The iOS 18 beta streamlines widget customization by presenting size options directly in the contextual menu, making the process more user-friendly, intuitive, and efficient, thus enhancing overall usability.

The iOS 18 beta introduces dynamic bezel animations, offering enhanced visual feedback and preparing users for future solid-state buttons, reflecting Apple’s commitment to seamless hardware and software integration.

Apple’s iOS 18 beta introduces dynamic bezel animations

In the latest iOS 18 beta, Apple has introduced an innovative bezel animation feature that brings a new level of interaction and visual feedback to iPhone users. When you press the side buttons, the bezels animate as if they are being pushed into the screen, creating a dynamic visual effect. This whimsical touch is not only aesthetically pleasing but also serves a potential practical purpose. With rumors of future iPhones featuring solid-state side buttons that do not physically move, this animation could act as a visual cue to simulate button presses, enhanced by the haptic feedback technology already present in current models.

The animation is reminiscent of the inky effects seen with the Dynamic Island, Apple’s innovative interface for the selfie camera and Face ID sensor cutout. This consistency in design language ties different elements of the user interface together, creating a cohesive and engaging user experience. The dynamic bezel animations could be a step towards a more immersive and interactive UI, aligning with Apple’s ongoing efforts to blend hardware and software seamlessly.

Beyond the immediate visual appeal, this feature hints at Apple’s future direction in hardware design. By preparing users for a potential shift to solid-state buttons, Apple is easing the transition with familiar visual and tactile feedback mechanisms. This approach underscores Apple’s commitment to thoughtful design and user experience, ensuring that new technologies are introduced in a way that feels natural and intuitive to users.

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Enhanced TipKit framework for better engagement

Apple’s WWDC also showcased improvements to the TipKit framework, a tool that allows brands to deliver curated tips to users in a non-intrusive manner. By organizing tips by themes or use cases, brands can provide relevant, context-specific advice that enhances the user experience without overwhelming them.

This strategic update is particularly valuable for marketers looking to increase user engagement. By leveraging the enhanced TipKit, brands can guide users through app features and functionalities, ensuring they derive maximum value from their interactions. This approach not only boosts customer satisfaction but can also lead to a significant increase in daily active users (DAUs), a key metric of app success.

The ability to deliver personalized, timely tips can transform how users interact with an app, making their experience more intuitive and enjoyable. For marketers, mastering the use of TipKit can lead to more engaged and loyal users, ultimately driving app retention and success.

The launch of Transaction Picker

At WWDC, Apple introduced the “Transaction Picker” in iOS 18, a significant enhancement to user privacy controls. This feature allows users to limit the transaction history shared with financial services apps, giving them greater control over their financial data. By putting users in the driver’s seat, Apple addresses growing concerns about data privacy and reinforces its commitment to user trust.

For marketers, this presents a dual challenge and opportunity. On one hand, the heightened privacy measures necessitate a shift towards more transparent and respectful data handling practices. Marketers will need to prioritize building trust with consumers, as this will become a crucial foundation for all interactions. On the other hand, this move could lead to a more loyal customer base, as consumers who feel their privacy is respected are more likely to engage with brands.

The Transaction Picker exemplifies Apple’s privacy-first approach, highlighting the company’s dedication to user-centric design. This shift not only aligns with global trends towards stronger data protection but also sets a new standard for how digital interactions should be managed. Marketers who can navigate this new landscape effectively will find themselves well-positioned to foster deeper, more meaningful connections with their audience.

Simplifies widget customization

IOS 18 beta introduces a streamlined approach to widget customization, making it more user-friendly and efficient. Previously, resizing widgets involved a somewhat cumbersome process of long-pressing a widget, selecting “Edit Widget,” and then navigating through various options. The new method simplifies this by presenting size options directly in the contextual menu when a widget is long-pressed.

This change significantly reduces the steps needed to customize widgets, making the process more intuitive and less time-consuming. Users can quickly adjust their home screen to better suit their preferences and needs, enhancing the overall usability of IOS.


Such innovations exemplify Apple’s dedication to blending hardware and software, making technology feel more natural and intuitive. As Apple continues to push the boundaries of design and functionality, users can expect a more immersive and engaging interaction with their devices.


Alaiya Ding

Alaiya Ding is an intern news reporter at Blue Tech Wave specialising in Fintech and Blockchain. She graduated from China Jiliang University College of Modern Science and Technology. Send tips to

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