- Tech giant Baidu and leading Chinese automaker Geely officially announced their collaboration last year, jointly launching the new energy vehicle brand Jiyue and its inaugural model, Jiyue 01.
- The collaboration between Baidu and Geely holds profound significance for the NEV market and the entire automotive industry.
OUR TAKE
At the 2024 Shanghai International Public Safety Products Expo (Shanghai Security Expo SPS), Jiyue described themselves as a vehicle robot, which piqued my interest significantly. Their appearance looks like a normal EV, indistinguishable from other brands, but can you believe that, although there is no official grade standard, their autonomous driving level can reach the international L4 level? All of this is made possible by the major player behind them, Baidu. When ‘Luobo kuaipao’ robotaxis are shuttling through the streets of Wuhan, you can understand why this product, which has been around for less than a year, dares to advertise itself like this. Coupled with the ‘HaoHan’ architecture backed by Geely, they are also bold enough to abandon the entire vehicle-phone interconnection ecosystem, directly installing a voice control system on the four tires. This system, with a range of ten meters, can control the car, making it very cool—like a Transformer in car-robot reality. Let’s wait and see if they will develop a real “Bumblebee” in the future.
— Miurio Huang, BTW Reporter
What happened
Tech giant Baidu and leading Chinese automaker Geely officially announced their collaboration last year, jointly launching the new energy vehicle brand Jiyue and its inaugural model, Jiyue 01.
This landmark partnership not only signifies the deep integration of both companies in the new energy vehicle (NEV) sector but also forecast that chinese NEV market is poised for an intelligent transformation.
Jiyue 01, as the culmination of their collaboration, integrates Baidu’s cutting-edge technologies in AI and autonomous driving with Geely’s profound expertise in automotive manufacturing.
Jiyue Automobile, the fruit of the powerful collaboration between Geely Holding Group and Baidu Group, boasts remarkable technological advantages and market competitiveness. Firstly, Jiyue Automobile deeply benefits from the empowerment of Geely’s SEA Grand Architecture, a colossal investment in an advanced platform that lays a solid foundation for Jiyue’s intelligence and performance. Imagine driving a Jiyue vehicle that not only features cutting-edge intelligent driving and smart cockpit systems but also delivers supercar-like handling, all thanks to the meticulous engineering of the SEA Grand Architecture’s high-performance pure electric chassis. Moreover, the vehicle’s steel-aluminum hybrid body ensures safety during every journey, giving you and your family peace of mind.
Furthermore, Baidu’s comprehensive support in smart cockpits, intelligent driving, and AI technologies significantly enhances Jiyue Automobile’s capabilities. Stepping into the driver’s seat of a Jiyue, you’ll be awestruck by the sophistication of its smart cockpit. It supports multi-modal interactions, such as voice, gesture, and visual recognition, and leverages Baidu Wenxin’s large model capabilities for more natural and seamless conversations and intelligent operations. From adjusting rearview mirrors, playing music, to navigating complex routes, everything can be done with a simple voice command or gesture.
Excitingly, Jiyue Automobile also incorporates Baidu Apollo’s high-level autonomous driving technology, enabling pure vision-based advanced autonomous driving. This means that on complex urban roads, Jiyue can autonomously handle various driving tasks, from point-to-point navigation assistance to valet parking and even intricate driving scenarios, all with ease. Such a high level of intelligence undoubtedly gives Jiyue Automobile a strong competitive edge in the market.
In summary, Jiyue Automobile, backed by Geely’s SEA Grand Architecture and Baidu’s AI technologies, showcases remarkable strengths in intelligence, performance, handling, safety, and innovative features. It’s not just a car; it’s a mobile living space that integrates intelligence, comfort, and safety. Whether you’re a tech enthusiast pursuing the ultimate driving experience or a practical family person valuing convenience, Jiyue Automobile caters to your needs, becoming a reliable partner in your life.
In terms of vehicle performance and range, Jiyue 01 also excels. Its high-performance battery pack supports fast charging technology, significantly reducing charging time, while its long driving range caters to users’ needs for long-distance travel. Additionally, Jiyue 01 adopts a four-wheel-four-corner design philosophy, ensuring ample interior space and comfortable seating.
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Why it’s important
The collaboration between Baidu and Geely holds profound significance for the NEV market and the entire automotive industry.
Firstly, it accelerates the intelligent development of NEVs. With the continuous application of intelligent driving and connected technologies, NEVs are evolving beyond mere transportation means into intelligent mobile spaces that connect people, vehicles, and lifestyles. The launch of Jiyue 01 vividly embodies this trend, promising users more convenient, safer, and more comfortable travel experiences.
The powerful alliance between Baidu and Geely enhances the competitiveness of Chinese NEV brands in the international arena. Facing fierce competition in the global market, Chinese automakers must continually innovate and upgrade their technologies to gain a larger market share. By integrating resources and sharing technologies, Baidu and Geely achieve complementary advantages, setting a new benchmark for Chinese NEV brands on the world stage.
Lastly, this collaboration fosters the coordinated development of the NEV industrial chain. The rapid growth of the NEV market drives technological advancements and industrial upgrades across key components such as batteries, motors, and electronic control systems. The partnership between Baidu and Geely further sparks innovation among upstream and downstream enterprises within the industrial chain, propelling the entire NEV industry towards higher levels of development.
The joint unveiling of Jiyue 01 by Baidu and Geely represents a significant achievement in their collaboration and a crucial milestone in the intelligent development of China’s NEV market. This partnership injects new momentum into the rise of Chinese NEV brands and contributes Chinese wisdom and solutions to the global NEV industry’s evolution.
