Apple CEO Tim Cook visits Shanghai as China iPhone sales fall

  • Apple CEO Tim Cook underscores China’s crucial role in the company’s supply chain during a visit amidst declining iPhone sales in the country.
  • Cook’s engagement includes meetings with suppliers like BYD Electronics and discussions with China Daily emphasizing China’s pivotal supply chain importance.
  • Additionally, Cook’s visit coincides with Apple’s announcement of a new retail store opening in Shanghai, highlighting the company’s commitment amidst fierce domestic competition.

Apple‘s CEO Tim Cook has emphasised China’s pivotal role in the company’s supply chain during his visit on Wednesday, where he met with suppliers, including BYD Electronics, amidst a downturn in iPhone sales in the country.

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No further plans during the China visit is disclosed

In a Weibo post, Cook shared his morning stroll along Shanghai’s Bund River with Chinese actor Zheng Kai and mentioned enjoying a local breakfast, withholding details of his further plans during the China visit.

The China Daily disclosed that Cook stated in an interview the unparalleled significance of China’s supply chain to Apple.

Furthermore, Cook convened with Wang Chuanfu, the founder and president of Apple supplier BYD Electronics, along with officials from Lens Technology, at the firm’s Shanghai office, as reported by the China Daily.

A new retail store will open in the core of China’s financial centre

Cook’s visit follows Apple’s recent announcement of launching a new retail store in the core of China’s financial centre, amidst declining iPhone sales and increasing competition from local rivals such as Huawei.

Last year, Cook visited China twice, recognising it as Apple’s third-largest revenue market, with one of the trips including a visit to an Apple store in Beijing and participation in the China Development Forum.


Chloe Chen

Chloe Chen is a junior writer at BTW Media. She graduated from the London School of Economics and Political Science (LSE) and had various working experiences in the finance and fintech industry. Send tips to

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