- Google Cloud highlights AI adoption as crucial for telcos at Mobile World Congress (MWC).
- Partnerships with Deutsche Telekom and Infovista showcase AI-driven network improvements.
What happened: Google Cloud’s AI push for telcos
Google Cloud has positioned itself as a key player in the telecommunications industry, advocating for the adoption of AI. The company aims to enhance network operations and customer experiences. At Mobile World Congress (MWC), Angelo Libertucci, Google Cloud’s Global Telecom Lead, underscored the importance of AI for telcos. He stated that those slow to adopt such technologies risk falling behind. This warning comes as Google Cloud continues to forge strategic partnerships to integrate AI into telecom networks.
Last month, Deutsche Telekom partnered with Google Cloud to develop the RAN Guardian agent. This AI-driven tool is designed to improve Radio Access Network (RAN) operations. Built using Google Cloud’s Gemini 2.0 in Vertex AI, the agent leverages CloudRun, BigQuery, and Firestore. It analyses network behaviour, detects performance issues, and implements corrective actions. This collaboration aims to enhance network reliability, reduce operational costs, and improve customer experiences.
This week, Infovista announced a partnership with Google Cloud. The goal is to integrate Google’s Propagation API with Infovista’s network planning suite, Planet. The aim is to simplify and reduce the cost of wireless network design. These initiatives exemplify Google Cloud’s efforts to embed AI and cloud technologies into telecom networks. They address the growing complexity of modern networks.
Also read: Infovista partners with Google Cloud
Also read: Google cloud powers AI-driven RAN for DT and Vodafone Italy
Why it is important:
Google Cloud’s push for AI adoption in the telecom industry reflects a broader trend towards leveraging advanced technologies to address real-time challenges in network operations. As telecom networks become increasingly complex, traditional rule-based automation is proving insufficient. AI, particularly through large language models (LLMs) and advanced reasoning frameworks, offers a solution by enabling intelligent agents capable of independent thinking, reasoning, and learning.
The partnerships with Deutsche Telekom and Infovista highlight Google Cloud’s commitment to transforming telecom networks through AI. These collaborations aim to enhance network reliability, reduce operational costs, and improve customer experiences. The adoption of AI is not just a technological upgrade but a strategic necessity for telcos facing pressures from capital expenditure, regulatory issues, and stagnant ARPU growth. By embracing AI, telcos can improve customer experiences, reduce churn, and unlock new revenue opportunities through personalised offers and improved customer care.
