LARUS launches auction platform for IPv4 address transactions

  • LARUS introduces its auction platform, simplifying IPv4 address transactions for industry players like ISPs and telecoms, according to ITW.
  • This user-friendly platform provides step-by-step guidance, ensuring transparency and efficiency in buying and selling IP addresses.
  • Buyers maintain ownership, while sellers gain access to a network of interested parties, capitalising on IPv4 scarcity.

LARUS has introduced a new platform designed to simplify the buying and selling of IPv4 addresses, ensuring the process is both efficient and transparent. This new service streamlines the way industry players such as internet service providers and telecoms handle IP address transactions.

“Acquiring and selling IP addresses has historically been a complex and time-consuming task, even for seasoned industry professionals,” stated Lu Heng, CEO of LARUS. “Our new system demystifies the process, providing step-by-step guidance for both parties involved.”

Also read: Lu Heng, CEO AT LARUS, explains his vision for a decentralised internet

Also read: A game-changing partnership unveiled: LARUS & CMI sign MOU

User-friendly platform with comprehensive guidance

To use the platform, buyers and sellers create an account on the LARUS website. The platform then showcases relevant IP address resources tailored to each user’s requirements. Once a potential transaction is identified, the system facilitates the entire process, ensuring both parties are well-informed and supported until the deal is finalised.

Buyers maintain complete control and ownership of the addresses they purchase, benefiting from full transparency regarding their assets. This not only saves time but also enables buyers to see profitable returns on their investments as IPv4 addresses become increasingly scarce.

Sellers, on the other hand, gain access to the extensive LARUS network of interested parties. The auction system is designed to be intuitive, helping sellers quickly and easily secure the best possible price for their addresses.

“Our online platform is designed to make the trading of IP addresses straightforward and convenient,” Lu explained. “With LARUS acting as your IPv4 broker, you can efficiently trade IP addresses through our online system at optimal prices. Our team of IP specialists is on hand throughout the process to ensure a smooth and efficient experience.”

Also read: Navigating IPv4 address exhaustion: Strategies and solutions

Capitalising on the scarcity of IPv4 addresses

As the availability of IPv4 addresses continues to decline, many telecom and ISP owners have unused addresses that can now be transformed into valuable resources. This platform offers a swift and simple means to monetise these dormant assets, thereby enhancing financial performance and supporting sustainable growth.

IPv4 addresses have consistently increased in value over the years, becoming a sought-after investment and trading asset. The LARUS platform aims to simplify the process for those eager to capitalise on this under-utilised digital investment opportunity.


Cassie Gong

Cassie is a news reporter at BTW media focusing on company profiles, interviews, podcasts, networking, sustainability, and AI. She graduated from Newcastle University, UK with a Master’s degree in Translating & Interpreting and now works in London and Hangzhou. Send tips to

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