Meet Cherry, an AI shopping assistant that helps you discover products using images

  • Cherry is aiming to transform the online shopping experience with its AI assistant that allows users to discover products using just a screenshot or image.
  • Cherry’s underlying AI technology leverages the capabilities of both Google and Bing (powered by OpenAI) to scrape data directly on the user’s device.

A new app from a startup called Cherry aims to transform the online shopping experience with its AI assistant, which allows users to discover products on the internet using only screenshots or images.

The online shopping app Cherry

The startup was founded by Ryan Kim, a software engineer with 20 years of experience in the e-commerce ecosystem. Before founding the company, Kim helped build around 30 online stores for startups and larger corporations.

According to TechCrunch, Kim’s motivations for creating Cherry stemmed from his frustration with the time-consuming process of finding and comparing products online.

“I wanted to leverage my expertise to develop a tool that simplifies product discovery and comparison, making it easier for users to find what they’re looking for quickly and efficiently,” Kim said.

Let’s say you’re scrolling through TikTok and see a gadget that you think looks interesting, you could take a screenshot of it and find it through Cherry.

Connection with OpenAI

Cherry’s underlying AI technology leverages the capabilities of both Google and Bing (powered by OpenAI) to scrape data directly on the user’s device.

Although you can search for similar items on services like Google Lens, Kim says Cherry stands out from other services by allowing users to sort results by price, bookmark products, and look at their image search history to come back to products.  

Besides, users can also share their search results with their friends or on social media.  Cherry is also currently developing a rewards points system that will allow users to earn points as they search and redeem them for exclusive deals from brands.

“While Google Lens offers general image-based search capabilities, Cherry is specifically tailored for the shopping experience,” Kim said.

“Our app provides results with the same speed and accuracy as Google, but we’re expanding our reach by incorporating additional lenses, currently including Bing Visual Search, to offer a wider range of search results,” he added.

Cherry is available on iOS and Android.

Jennifer-Yu

Jennifer Yu

Jennifer Yu is an intern reporter at BTW Media covering artificial intelligence and internet governance. She graduated from The University of Hong Kong with a Master’s degree in Journalism. Send tips to j.yu@btw.media.

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