- The merged entity aims to introduce a TV service combining live channels and streaming platforms.
- This initiative seeks to strengthen their position in the broadband market against competitors like BT and Virgin Media.
What happened: Vodafone and Three explore joint TV service after merger
Vodafone and Three, having secured regulatory approval for their £15 billion merger in December 2024, are in preliminary discussions to launch a subscription-based TV service. The proposed offering would feature a mix of live television and access to popular streaming services such as Netflix and Amazon Prime. This move aligns with their strategy to bundle services, enhancing customer retention and expanding their broadband market share.
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Why it’s important
By venturing into the TV service sector, Vodafone and Three aim to diversify their offerings and provide comprehensive packages that combine mobile, broadband, and television services. This approach mirrors strategies employed by competitors like BT and Virgin Media, who have successfully integrated TV services to attract and retain customers. The initiative also leverages Vodafone’s experience in operating TV services in other markets, such as Germany, positioning the merged company to offer competitive and bundled telecommunications solutions.
