Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » US set to propose remedies for Google search monopoly by December
    Google-9-9
    Google-9-9
    IT Infrastructure

    US set to propose remedies for Google search monopoly by December

    By j.zhang@btw.mediaSeptember 9, 2024No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • The U.S. Department of Justice will propose remedies by December to address Google’s illegal monopolisation of the online search market, potentially including business divestments or payment restrictions.
    • Google plans to appeal the ruling and gather data from Microsoft and OpenAI to counter claims related to AI search integration.

    OUR TAKE
    The upcoming remedies in Google’s search monopoly case could reshape both its internal operations and the wider tech ecosystem. The proposed solutions, such as breaking up business units or ending exclusive deals, are crucial to restoring competition. However, the real challenge lies in whether these actions will truly curb Google’s dominance.
    –Jasmine Zhang, BTW reporter

    What happened

    The U.S. Department of Justice plans to issue a proposal by December outlining measures Google must take to restore competition in the online search market after a judge ruled it had illegally monopolised the space. Prosecutors hinted the remedy could involve addressing Google’s integration of AI into search, specifically mentioning its rebranded Bard AI, now called Gemini.

    Potential remedies may include breaking up parts of Google’s business, such as the Android mobile operating system, or ending payments to ensure Google remains the default search engine on devices. Google’s attorney requested a more detailed proposal and indicated plans to gather information from Microsoft and OpenAI for a counter-argument.

    Google has stated it plans to appeal the ruling. U.S. District Judge Amit Mehta could hold a hearing in spring 2024, aiming for a ruling by next August.

    Also read: EU seeks feedback on Google’s fair competition proposals

    Also read: Google to open second data centre in Latin America with $850M investment

    Why it’s important

    With the U.S. Department of Justice poised to deliver a comprehensive proposal by December, potential outcomes include Google being forced to break up parts of its business, like the Android operating system, or stopping its massive payments to maintain default search engine status on devices.

    This case is about restoring competition in an ecosystem Google has long dominated. Judge Mehta’s ruling already outlined Google’s use of exclusive agreements with device makers to stifle rivals, depriving competitors like Bing of the user scale necessary to innovate effectively. Remedies could thus include curbing these exclusivity deals or requiring Google to open up more of its data, but the bigger question remains: will these measures be enough to dismantle Google’s grip on the market?

    Gemini Google US
    j.zhang@btw.media

    Jasmine Zhang is an intern reporter at Blue Tech Wave specialising in AI and Fintech. She graduated from Kunming University of Science and Technology. Send tips to j.zhang@btw.media.

    Related Posts

    Fairphone 6 pushes modular design for longer-lasting phones

    July 11, 2025

    Telcoptics Solutions Ltd: Transforming fibre infrastructure in Kenya

    July 10, 2025

    Certified Technology Services Ltd: Boosting ICT services in Ghana

    July 10, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.