Close Menu
    Facebook LinkedIn YouTube Instagram X (Twitter)
    Blue Tech Wave Media
    Facebook LinkedIn YouTube Instagram X (Twitter)
    • Home
    • Leadership Alliance
    • Exclusives
    • Internet Governance
      • Regulation
      • Governance Bodies
      • Emerging Tech
    • IT Infrastructure
      • Networking
      • Cloud
      • Data Centres
    • Company Stories
      • Profiles
      • Startups
      • Tech Titans
      • Partner Content
    • Others
      • Fintech
        • Blockchain
        • Payments
        • Regulation
      • Tech Trends
        • AI
        • AR/VR
        • IoT
      • Video / Podcast
    Blue Tech Wave Media
    Home » Twilio and Orange expand RCS messaging in France
    Twilio
    Twilio
    IT Infrastructure

    Twilio and Orange expand RCS messaging in France

    By Rita HuJune 12, 2025No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email
    • Partnership brings interactive RCS messaging to French businesses
    • Over 70% of French mobile users already support RCS

    What happened: Twilio teams with Orange to scale secure RCS across France

    Twilio has announced a partnership with Orange to expand Rich Communication Services (RCS) Business Messaging across France. The announcement was made during the Transform London event on 11 June 2025. This collaboration allows businesses to deliver interactive and secure messaging through users’ native messaging apps.

    As of 1 June 2025, RCS reaches more than 45 million smartphones in France — over 70% of the mobile market. Orange expects coverage to hit 85% by the end of 2025. The service supports features like images, carousels, buttons and delivery tracking. For devices without RCS, messages will default to SMS via Twilio’s fallback system.

    Orange selected Twilio for its global communications expertise. The partnership responds to increasing demand for rich, secure, and branded customer engagement solutions. A Twilio report notes that 81% of consumers prefer RCS over SMS, while three in four businesses plan to adopt it this year.

    Also Read: Twilio: Transforming cloud communications with AI and compliance
    Also Read: Orange enhances LEO satellite services

    Why it’s important

    This partnership helps businesses reach customers with richer, interactive mobile messaging. As RCS becomes a default standard, France is set to lead Europe in its adoption. The collaboration gives enterprises tools to strengthen trust and improve engagement using verified sender identities and multimedia messaging.

    RCS offers enhancements over SMS, including improved branding and message tracking. This helps brands drive higher response rates while ensuring security. The fallback to SMS ensures full message coverage.

    The Twilio–Orange alliance supports the shift toward digital-first communications. With RCS available on Android and iOS, more businesses can adopt it without extra apps. This builds consistent, native interactions across user bases. As mobile habits change, this rollout will likely influence wider adoption across Europe and beyond.

    Business Messaging customer engagement France Mobile communication orange RCS SMS Twilio
    Rita Hu

    Rita is an community engagement specialist at BTW Media, having studied Global Fashion Management at University of Leeds. Contact her at r.hu@btw.media.

    Related Posts

    AFRINIC vs Cloud Innovation: A corrupt registry’s self-destructive legal war

    July 9, 2025

    Comsys (GH) Limited: West Africa’s enterprise network innovator

    July 9, 2025

    Groq expands to Europe with new Helsinki AI inference centre

    July 9, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    CATEGORIES
    Archives
    • July 2025
    • June 2025
    • May 2025
    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
    • September 2024
    • August 2024
    • July 2024
    • June 2024
    • May 2024
    • April 2024
    • March 2024
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023

    Blue Tech Wave (BTW.Media) is a future-facing tech media brand delivering sharp insights, trendspotting, and bold storytelling across digital, social, and video. We translate complexity into clarity—so you’re always ahead of the curve.

    BTW
    • About BTW
    • Contact Us
    • Join Our Team
    TERMS
    • Privacy Policy
    • Cookie Policy
    • Terms of Use
    Facebook X (Twitter) Instagram YouTube LinkedIn

    Type above and press Enter to search. Press Esc to cancel.