China drives Bluetooth alternative as universal remotes rise

  • China’s Electronics Video Industry Association has approved a standard for universal remote controls, enhancing user convenience and compatibility.
  • The initiative promotes the home-grown Star Flash technology, aiming to challenge established protocols like Bluetooth and reshape the tech landscape.

What happened: Star Flash launches universal remote standard

Last week, China’s Electronics Video Industry Association approved a standard for universal remote controls, aimed at simplifying the user experience for consumers struggling with multiple remotes. The standard mandates features such as voice control and compatibility with Bluetooth, infrared, and the new Star Flash technology. This innovation allows remotes to automatically detect devices, facilitating seamless connections between televisions and set-top boxes. Local manufacturers, including Konka, have quickly adapted, with the first Smart TV capable of supporting this new standard already on the market. The initiative promises to enhance convenience for users and reduce dependency on proprietary technologies, but it also aligns with Beijing’s strategy to promote its home-grown technology, particularly Star Flash, a Bluetooth alternative developed by the SparkLink Alliance.

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Why this is important

The introduction of a universal remote standard in China marks a significant step towards streamlining consumer electronics and fostering technological independence. By integrating Star Flash, a protocol that enhances connectivity while conserving energy, China aims to challenge established technologies from abroad, particularly Bluetooth. This move is indicative of a broader trend where countries prioritise domestic technologies to bolster industry growth and secure data privacy.

The implications extend beyond mere convenience for consumers; they may reshape the global tech landscape. As the SparkLink Alliance promotes Star Flash internationally, including outreach to Japanese companies and BRICS nations, it positions this technology as a competitor against established protocols. This initiative could lead to a significant shift in how devices connect, with the potential for widespread adoption in millions of products by 2025.

Moreover, the strategic push for a unified remote standard aligns with China’s long-term goals of enhancing surveillance capabilities through technology. By developing a robust ecosystem of interconnected devices, Beijing could leverage these advancements for enhanced monitoring and control. This dual purpose of consumer convenience and national strategy illustrates the complex interplay of technology and governance in China, making it a crucial development for stakeholders in the global tech industry.

Fiona-Xu

Fiona Xu

Fiona Xu is an intern reporter at BTW Media, having studied Media Management at Hong Kong Baptist University. She specialises in tech reporting and investigative journalism. Contact her at f.xu@btw.media.

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