Watches to cars: 5 surprising things you can buy with Ethereum

  • Ethereum is a blockchain network on which decentralised applications, contracts and other cryptocurrency-based services are built.
  • Ethereum is a network of computers all over the world that follow a set of rules called the Ethereum protocol. The Ethereum network acts as the foundation for communities, applications, organisations and digital assets that anyone can build and use.
  • This article will explore what you can buy with Ethereum, covering 5 different product categories, including presale cryptocurrencies, luxury cars and watches, clothing and accessories, and property.

Ethereum is a decentralised global software platform powered by blockchain technology. It is most commonly known by investors for its native cryptocurrency, ether (ETH), and by developers for its use in blockchain and decentralised finance application development.

Anyone can use Ethereum—it’s designed to be scalable, programmable, secure, and decentralised—to create any secured digital technology. Its token is designed to pay for work done supporting the blockchain, but participants can also use it to pay for tangible goods and services if accepted.

What can Ethereum do?

Banking for everyone

Financial services are not accessible to all people. However, all you need is an internet connection to access Ethereum and the lending, borrowing, and savings products that are built upon it.

Commerce guarantees

Clients are protected by an inbuilt, safe guarantee that money will only be transferred if you deliver what was promised. Developers can also be sure that the rules won’t be changed against them.

Composable products

Since every app is constructed on the same blockchain and has a shared global state, they can build upon one another, much like Lego blocks. Better products, experiences, and guarantees that no one can remove the tools or apps that depend on them are made possible as a result.

An open internet

The Ethereum network is open to anyone, and anyone can create applications on it. This gives you authority over your possessions and identity rather than having a small number of extremely powerful corporations control them.

A peer-to-peer network

Ethereum allows you to coordinate, make agreements or transfer digital assets directly with other people. You don’t need to rely on intermediaries.


No government or company has control over Ethereum. Decentralisation makes it nearly impossible for anyone to stop you from receiving payments or using services on Ethereum.

Also read: What is open banking? A short guide

What can you buy with Ethereum?

With the growth of popularity and acceptance of cryptocurrencies, the range of goods and services that can be purchased with Ethereum’s native cryptocurrency, ether (ETH), has expanded significantly. From everyday items to luxury goods and even real estate, the possibilities are vast and diverse.

1. Presale cryptocurrencies 

One of the most significant use cases of Ethereum is to buy other digital assets. However, this doesn’t mean ETH holders must engage in trading. Rather, those who prefer a long-term investment strategy can consider crypto presales. 

By investing in presales, investors get early access to new cryptocurrency projects before they are launched on public exchanges. This means investors can get new digital tokens at a lower price and potentially reap high returns.

2. Luxury cars

The global luxury car market is projected to reach $1.03 trillion by 2031. This increasing demand for luxury collectable cars has encouraged many automobile dealers to accept Ethereum payments. Today, it’s possible to buy everything from budget cars to supercars with Ethereum. 

Moreover, customers are not required to find a local dealer to buy cars with Bitcoin, Ethereum, and other digital assets. Instead, online platforms make the process simple. Many eCommerce platforms list cars from leading brands, covering a wide range of luxury and high-performance car brands, including Lamborghini, Tesla, Ferrari, Porsche, BMW, Citroen, Dacia, Toyota, and Ford. In other words, there is something for all budgets and preferences. 

Also read: How many Regional Internet Registries (RIRs) are there?

3. Luxury watches

Many collectors consider investing in luxury watches with cryptocurrencies a smart financial move. This is because some timepieces can appreciate over time, making them a worthy addition to any investment portfolio. Brands such as Rolex, Audemars Piguet, Hublot, TAG Heuer, and Cartier are popular choices. 

Customers can find rare, in-demand models like the Rolex Daytona Rainbow Pave Factory and the Richard Mille 11-03 Rose Titanium Chronograph. There is also a wide range of Patek Phillip models accessible to Ethereum holders. The price range varies depending on the brand. 

4. Clothing and accessories

The fashion industry is also embracing cryptocurrencies. Luxury brands such as Gucci and PacSun have started accepting Ethereum payments. You can find an impressive selection of clothing and accessories for men and women. This includes activewear, t-shirts, shorts, jackets, dressers, and more. We also found that there are both high-end brands and budget options. 

For instance, shoppers can choose between a Burberry Leather Trimmed Hooded Coat at $7,864, or a simple pair of black leggings available for just $20. Customers will also find many choices in the accessories department and a dedicated section for women’s jewellery. 

5. Property 

Those wondering what can you buy with Ethereum can now invest in the global real estate market. Whether buyers are searching for houses, apartments, or commercial spaces, a growing number of real estate agencies are accepting payments in ETH.

Make sure that when buying a property with Crypto, the platform also has a dedicated international team to arrange all the legal support required to handle the paperwork. This makes it easier for buyers to navigate different countries’ property and tax laws – all from the comforts of home.

Ethereum, as a versatile and widely accepted cryptocurrency, opens up a diverse range of purchasing options for its users. From tangible items like luxury cars to digital assets such as Crypto, the possibilities are vast and continually expanding. Additionally, Ethereum can be used for practical purposes, including paying for travel expenses and even educational courses. As the world of cryptocurrency evolves, the list of what can be purchased with Ethereum will likely grow, further integrating digital currencies into our everyday transactions and lifestyles.


Fiona Huang

Fiona Huang, an intern reporter at BTW media dedicated in Fintech. She graduated from University of Southampton. Send tips to

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