- MTN Sudan is a subsidiary of MTN Group, a leading provider of communications services in Africa and the Middle East, offering mobile network access and business solutions.
- MTN Sudan provides mobile telephony and data services to the Sudanese market and covers 99% of the populated areas in Sudan.
MTN Sudan partners with LigaData
MTN Sudan has embraced LigaData’s sophisticated data analytics and AI platform as a key component in advancing its digital transformation strategy. This innovative platform from LigaData is designed to integrate and analyse subscriber data, creating a comprehensive 360-degree view that supports real-time decision-making. As the fourteenth MTN Operating Company to adopt this cutting-edge solution, MTN Sudan plans to utilise it to enhance network resource optimisation, elevate the customer experience, and introduce advanced mobile money products.
Ahmed Mustafa, Chief Information Officer at MTN Sudan, remarked: “Through our strategic alliance with LigaData and the deployment of this new data platform, MTN Sudan is strategically positioned to harness the power of advanced data analytics and artificial intelligence. This will significantly propel our ambitious goals for digital transformation.”
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About MTN Sudan
MTN launched in Sudan in September 2005. The company, through its legal entity Bashair Telecom, secured the second GSM licence in Sudan in September 2004. MTN Sudan’s distributors operate over 8,500 points of sale across the country and have a subscriber base of 3 million.
Sudan’s national information and telecommunications strategy is a key component of its broader development strategy. The country has enacted laws that regulate all aspects of the telecommunications sector. This sector is overseen by the National Telecommunications Company (NTC), which was established by the national telecommunications bill in 1996.
The telecommunications sector is nearly fully liberalised, with government ownership restricted to 20 per cent of Sudatel, the second-largest operator. There is no national policy for universal coverage and affordability in telecommunications. However, the NTC, in collaboration with operators, has established a “National Telecommunications Support Fund.” This fund provides assistance to individuals for establishing and running commercial universal telecommunications service centres, supports schools and universities in acquiring computers and Internet connectivity, and helps low-income families obtain computers.
