Apple uses AI technology to overhaul Mac product line

  • Apple is about to produce an M4 computer processor with AI processing power and plans to update every Mac model with it.
  • The PC industry has pinned its hopes for a revival on a new generation of laptops and desktops that have more powerful chips and can handle AI work.
  • Apple plans to highlight the AI processing capabilities of the new chips and how they will integrate with the next version of macOS.

Apple M4 computer processor is coming soon

Apple is about to produce an M4 computer processor with AI processing power and plans to update every Mac model with it. The company is reportedly aiming to release updated computers late this year and early next year, including a new iMac, a low-end 14-inch MacBook Pro, a high-end 14-inch and 16-inch MacBook Pro, and a Mac mini.

Also read: Single Apple retail store files to unionise

PC industry is riding the AI wave

PC makers have been in the doldrums since the end of the boom in work-from-home study sales during the pandemic. The industry has pinned its hopes for a revival on a new generation of laptops and desktops with more powerful chips that can handle AI tasks, such as summarising documents, without having to send data to the cloud.

Intel is preparing such chips, as are competitors, including Qualcomm. Earlier reports said that Nvidia also plans to use its advantages in AI chips to launch new chips as early as 2025 to enter the PC market.

According to Bloomberg, Apple plans to highlight the artificial intelligence processing capabilities of the new chips and how they will be integrated with the next version of macOS. The news comes ahead of Apple’s annual developer conference in June, with reports suggesting the iPhone maker could announce new AI partnerships and reveal major changes to iOS.

Tuna-Tu

Tuna Tu

Tuna Tu, an intern reporter at BTW media dedicated in IT infrastructure and media. She graduated from The Communication University of Zhejiang and now works in Hangzhou. Send tips to t.tu@btw.media.

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