- Mudah.my enables home seekers to view fibre and 5G home WiFi options via CelcomDigi while browsing listings.
- The partnership highlights the marketplace’s expansion beyond classifieds into digital services for modern lifestyles.
Mudah.my and the connectivity shift
Mudah.my has announced a strategic collaboration with CelcomDigi to embed fibre and 5G home WiFi information into its property listings across Malaysia. This move allows users browsing Mudah’s property section to immediately assess connectivity options — such as CelcomDigi’s fibre‑to‑the‑room (FTTR) services or 5G home WiFi — alongside traditional criteria like location and price. For renters and homeowners alike, this integration aligns search behaviour with the growing priority of reliable high‑speed internet.
Mudah.my says its platform connects millions of buyers and sellers in Malaysia every month, delivering a remarkable user experience. The integration comes amid a property‑market environment where connectivity, work‑from‑home readiness and smart‑home compatibility are increasingly influencing buyer and renter decisions.
Why Mudah.my’s move matters
The partnership signifies two key industry trends: one, the evolution of online classifieds platforms into richer digital ecosystems that embed services beyond simple listings; and two, the growing importance of connectivity as an essential housing amenity, not just a nice‑to‑have. For Mudah.my, embedding fibre and 5G options directly into its property vertical strengthens its value proposition and helps differentiate it from competing classifieds platforms.
From a digital‑infrastructure standpoint, the move also reflects how connectivity providers such as CelcomDigi are seeking new distribution channels and touch‑points — collaborating with marketplaces rather than relying purely on telco direct‑to‑consumer models. For home‑seekers in Malaysia, this means a more informed choice: they can now assess whether the property meets their connectivity needs at the point of search, potentially reducing post‑move disappointment due to slow home internet.
In the broader marketplace industry, Mudah.my’s strategy points to a shift: classifieds platforms will increasingly pivot into “services gateways” — combining listings with value‑added features like connectivity, financing, inspection or insurance. Given Mudah.my’s scale and brand, this may trigger similar moves among rivals in Southeast Asia. By aligning property search with digital‑home needs, Mudah.my is tapping into a growth vector that goes beyond traditional buy‑and‑sell volumes — one that is tightly inter‑woven with Malaysia’s digital‑economy drive.
