- The company launched two Gen AI-powered platforms — NeoCrux™ for software engineering and NeoZeta™ for enterprise application modernisation — with early metrics showing productivity gains of up to 40–60 %.
- Mphasis and Amazon Web Services (AWS) formed a multi‑year global collaboration to launch a “Gen AI Foundry” for financial services, expanding the company’s footprint in cloud and cognitive services.
Mphasis Ltd advances its AI and cloud platform strategy
Mphasis Ltd, headquartered in Bengaluru and operating in more than 20 countries, describes its purpose as being the “Driver in the driverless car” for global enterprises — providing next-generation design, architecture and engineering services. Central to its strategy is Front2Back™ transformation, which uses cloud and cognitive technologies to accelerate enterprise value streams.
In July 2024, Mphasis launched NeoCrux™ and NeoZeta™ platforms. NeoCrux improves engineer productivity and accelerates idea-to-launch velocity, while NeoZeta accelerates application modernisation and unlocks hidden knowledge in legacy artefacts. In April 2024, Mphasis signed a multi-year agreement with AWS to establish a Gen AI Foundry for the financial services industry, enabling clients to model use cases and build proof-of-concepts around generative AI and cloud transformation.
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Why Mphasis Ltd is navigating change in the IT services industry
The IT services industry is undergoing rapid disruption as enterprises face pressures around legacy system modernisation, generative-AI deployment, cloud migration, and industry-specific compliance demands. Mphasis’s positioning — spanning cloud services, cybersecurity, experience design, modernisation and operations acceleration — reflects that shift.
However, navigating this landscape poses challenges: legacy-system inertia, talent shortages in AI and cloud, rising security threats, and margin pressure due to large service-provider competition. Mphasis’s emphasis on domain specialisation, particularly in banking, financial services and insurance, and its move into generative-AI platforms aim to address these hurdles. With the NeoCrux/NeoZeta launches and the AWS collaboration, Mphasis is attempting to capture value higher up the stack — focusing on software engineering productivity and enterprise transformation rather than purely on volume outsourcing. If successful, this should position the company for differentiated growth in a crowded market.
