- Microsoft steps up Windows 11 push with full-screen ads urging Windows 10 users to upgrade.
- Despite highlighting features like AI-powered tools and promoting new “Copilot+ PCs,” users remain hesitant due to strict hardware requirements, costs, and satisfaction with their current setups.
What happened
Microsoft is stepping up efforts to move Windows 10 users to Windows 11 with more frequent full-screen ads. These ads warn about the upcoming end of Windows 10 support and push users to upgrade, often by buying new hardware compatible with Windows 11.
Social media posts and user feedback show the campaign now highlights the benefits of buying a “Copilot+ PC” running Windows 11. The ads promote the new operating system’s features and remind users that Windows 10 support ends on 14 October 2025. However, they leave out details about the Extended Security Update (ESU) programme or what sticking with Windows 10 after the deadline really means. Many users remain reluctant to switch. Strict hardware requirements exclude many devices, and users see little reason to upgrade when their current setups work fine. The cost of new hardware adds to the hesitation.
Even with Microsoft promoting AI-powered features as a key advantage of Windows 11, many users find the upgrade unnecessary and too expensive.
Also read: Microsoft adds Copilot AI to Windows 10, potentially overhauling how we use computers
Also read: Microsoft is testing Start menu ads in Windows 11
Why it is important
Upgrading from Windows 10 to Windows 11 is crucial for users due to several factors. First, Windows 10 support ends on 14 October 2025, meaning no more security updates, leaving devices vulnerable. Microsoft aims to ensure users stay secure and benefit from the latest technology by pushing upgrades.
Windows 11 offers new features, including AI-powered tools that enhance productivity. Yet, many users hesitate to upgrade due to strict hardware requirements and high costs. Sticking with unsupported Windows 10 may pose security risks in the future, and upgrading is necessary for long-term device protection.
However, Microsoft’s full-screen ads fail to address all concerns, like Extended Security Updates, causing frustration for users who want more information. Therefore, while the push for Windows 11 is significant for security and technological progress, Microsoft must balance its approach to address user concerns effectively.
