- Apple plans to enhance Siri with the Apple Intelligence AI system in iOS 18.4, featuring improved task automation and tech support, expected to roll out in spring 2025.
- Apple anticipates launching AI-powered AirPods with embedded cameras and sensors, potentially two generations away, for advanced features like environmental navigation and imagery processing.
OUR TAKE
Apple’s 2025 AI overhaul for Siri aims to catch up with rivals like Google Assistant and Amazon’s Alexa but faces skepticism due to Apple’s history of lagging in AI innovation. The update promises AI-powered photo searches and advanced tech support, yet doubts persist over whether Apple can lead or merely react to competitors who have already integrated cutting-edge AI into everyday devices.
–Jasmine Zhang, BTW reporter
What happened
Apple‘s Siri is set to improve significantly in spring 2025 with the release of the Apple Intelligence AI system via iOS 18.4, as per Bloomberg’s Mark Gurman. While Apple has been vague about the timeline, this update promises enhanced AI features, such as Siri performing tasks like retrieving IDs from the Photos library and copying details into online forms. Initially, not all features, like AI-powered emoji generation and writing assistance, may be ready. As iOS 18 beta versions roll out later this year, more details will emerge.
Expected this autumn are features like ChatGPT integration, a new Siri interface with a pulsing rainbow bezel, and basic tech support capabilities. Looking ahead, Apple plans to introduce AI-enhanced AirPods with embedded cameras and infrared sensors, potentially two generations away, for applications like environment description and navigation, similar to Meta’s Ray-ban glasses.
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Why it’s important
Apple’s announcement of a major AI overhaul for Siri in 2025 is a game-changer that could redefine the digital assistant landscape. For too long, Siri has lagged behind rivals like Google Assistant and Amazon’s Alexa. This update, promising capabilities such as AI-powered photo searches and advanced tech support, signals Apple’s serious intent to reclaim its throne in AI innovation.
But here’s the provocative twist: is this move too little, too late? While Apple fans will undoubtedly celebrate, the tech giant has historically been slow to adapt to AI advancements. This long-overdue update feels like an attempt to catch up rather than lead. The market is already buzzing with more agile competitors integrating cutting-edge AI into everyday devices.
Moreover, rumors of AI-integrated AirPods with embedded cameras suggest Apple is finally ready to innovate boldly. Yet, skepticism remains. Will these updates truly deliver revolutionary experiences or just incremental improvements? Only time will tell if Apple can regain its innovative edge and dominate the AI landscape once again.
