VSCO Announces Eric Wittman as New CEO in Strategic Leadership Shift  

Image credit: VSCO

VSCO, the renowned photo and video editing app, has welcomed Eric Wittman as its new CEO. This transition comes alongside the appointment of Joel Flory, VSCO’s co-founder, to the role of Executive Chairman of the Board and Founder. Greg Lutze will continue as Chief Experience Officer, co-founder, and Board Member.

Wittman’s Impressive Background  

Wittman, who previously served as COO of Figma, brings a wealth of experience in executive and operational leadership. His impressive background spans three decades across creative and technology domains. He held roles as COO at Figma, General Manager at Atlassian, CEO of the music tech company Songbird, and senior positions at Adobe.

VSCO, a platform that began over a decade ago as a vision of Flory and Lutze, has since evolved into a global community of over 200 million creators. With Wittman on lead, VSCO aims to adapt swiftly to the ever-changing needs and expectations of its diverse creative community.

Perfect Timing for a new CEO  

Flory notes that the transition’s timing is perfectly aligned with how VSCO has been growing rapidly. He adds how the new CEO will be instrumental in their five-year vision, with the goal of empowering a new generation of creators.

Wittman is equally enthusiastic about leading VSCO into this new chapter. He sees himself at the helm of building new creative products for creators. He will focus on empowering the creator community and further help creators in making a living out of their skills.

VSCO’s ability to innovate and adapt to evolving creative needs is exemplified by recent introductions like collaborative photo galleries known as Spaces. They have also introduced specialized tools for text-based posts and messages. Furthermore, the platform has extended its reach to video creators with features such as Montage, which facilitates image and video layering; and new video-editing filters.

Both co-founders, Flory and Lutze, express strong support for Wittman’s appointment.

About VSCO  

VSCO is a well-established photo and video editor for premium presets, quality tools, and a creative community. Since its inception in 2011 by founders Joel and Greg, VSCO has remained dedicated to nurturing creativity from start to finish. It continues to inspire creators to realize their visions. With a vibrant platform of creators worldwide, VSCO believes that with the right creative tools, inspiring resources, and a supportive community, creators can achieve anything.


Bal M

Bal was BTW's copywriter specialising in tech and productivity tools. He has experience working in startups, mid-size tech companies, and non-profits.

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