Instagram’s Threads rolls out trending topics to all users in the US

  • Threads, the Twitter-like app from Meta, is rolling out its “trending now” feature to all users in the U.S.
  • Threads has been lacking a real-time sense of community, and the introduction of trending topics could help remedy this.
  • Trending topics are determined by Meta’s AI systems and are based on what people are engaging with on Threads.

Threads, Meta’s Twitter-like app, is rolling out trending topics to all users in the US.

Threads

The official rollout comes a month after the app started testing the feature with a select number of users in the country. Trending topics are available on the search page and in the app’s For You feed.

Instagram head Adam Mosseri announced the official launch in a Threads post, and noted that the company sees it as “an easy way to see what others are talking about on Threads.”

Also read: Facebook and Instagram experience widespread outages

Threads compared with X

The launch of trending topics will bring Threads more in line with X, as it will allow users to find timely conversations that are taking place on the social network. Up until now, Threads has been lacking a real-time sense of community, and the introduction of trending topics could help remedy this as it lets you get an idea of what people are currently discussing outside of what you see in your own feeds.

According to TechCrunch, Trending topics are determined by Meta’s AI systems and are based on what people are engaging with on Threads. The system will take several different factors into account, such as how many people are talking about a given topic and how many users have engaged with posts on that same topic.

The feature is somewhat limited, as Threads only display five trending topics at a time, while X shows you multiple.   

Threads may be limiting the number of trending topics to prevent issues around safety and spam.

Jennifer-Yu

Jennifer Yu

Jennifer Yu is an intern reporter at BTW Media covering artificial intelligence and internet governance. She graduated from The University of Hong Kong with a Master’s degree in Journalism. Send tips to j.yu@btw.media.

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