- Sarvam AI introduces affordable voice bots designed for Indian languages, aiming to improve customer interactions and accessibility across diverse demographics.
- Startups like Gnani AI and CoRover are already deploying voice technology to automate tasks and enhance user experience, potentially transforming India’s AI market.
OUR TAKE
The emergence of voice bots tailored for local languages represents a significant advancement in AI accessibility for millions in India. By addressing language barriers, these innovative solutions not only revolutionise customer service but also hold the potential to expand into international markets, fostering broader technological growth.
–Lily,Yang, BTW reporter
What happened
Sarvam AI, often referred to as the Indian version of OpenAI, has launched a breakthrough product that uses data in ten local Indian languages to enable businesses to engage with customers through voice. The innovative product, which costs just Rs 1 per minute, aims to reach a wide audience.
Other startups, such as Gnani AI and CoRover, have also deployed similar technologies across industries to enhance customer interactions. These voice bots can automate tasks and make technology more intuitive for users. While some US companies have developed voice generation technology, such as OpenAI, which recently warned that users may become emotionally attached to its voice products and said it has taken measures to prevent imitation and the generation of copyrighted audio.
However, these US companies are slightly behind in terms of local Indian language data. Indian startups are optimistic about this technology and their localised approach can reduce inaccuracies and operating costs, making them ready for domestic and international markets.
Also read: India’s Ola Electric soars to $7B valuation on new e-motorcycles
Also read: Suzuki sees India’s automobile market growing fivefold by 2047
Why it’s important
The news showcases the rise of voice bots in India, showing Sarvam AI’s potential to redefine customer engagement and accessibility in the linguistically diverse country. By focusing on local languages, these startups are filling a critical gap left by large international companies, creating an opportunity for massive Indian market penetration.
Though in the process, these startups may turn India into the next testing ground for AI-generated products. The continued innovation of the Indian tech ecosystem, which is increasingly becoming a leader in AI applications, has seen a positive attitude from Indian tech companies towards the development of this technology in India.
The ability of these products to automate tasks can streamline processes across numerous industries, thereby improving efficiency and user satisfaction. Overall, this development marks an exciting chapter for AI in India and beyond.
