- Sony is taking gaming to a new level of cuteness with the release of its Astro Bot-themed DualSense controller.
- Fans of the Astro Bot character can now pre-order this special edition controller, which is set to become an iconic piece of PlayStation merchandise.
OUR TAKE
Sony’s marketing push for the Astro Bot game includes this special controller, indicating a strong commitment to the character and the game. The controller is not just a promotional item but a tribute to Astro Bot’s journey from a tech demo to a fully-fledged game. The announcement has been met with excitement from the gaming community, with many expressing their eagerness to own the Astro Bot controller and join Astro on his new adventure.
–Rebecca Xu, BTW reporter
What happened
Sony has announced that the adorable Astro Bot controller is available for pre-order. The controller, which features the lovable Astro Bot character from the popular video game series, is sure to be a hit with fans. The controller has a unique design with Astro Bot’s face prominently featured on the front, adding an extra touch of charm to gaming sessions.
In conjunction with the controller release, Sony is also unveiling a new, full-fledged video game featuring the lovable Astro Bot character. After existing in the PlayStation ecosystem for over a decade as a tech demo mascot, Astro Bot is finally getting the respect he deserves with the upcoming game set to hit shelves and PS5 digital stores on September.
Excitement is high for both the new game and controller, with Sony putting additional marketing power behind the Astro Bot franchise. Fans can now secure their own Astro Bot DualSense controller by pre-ordering it on the PlayStation website.
Also read: Sony unveils limited edition DualSense controller
Also read: Sony Bank trials cryptocurrency for gaming, sports IP payments
Why it’s important
Originally a tech demo mascot, Astro Bot has captured the hearts of PlayStation fans. The character made its debut in “The Playroom” on PlayStation 4 and later starred in “Astro Bot: Rescue Mission” for PSVR. Most recently, Astro Bot appeared in “Astro’s Playroom,” a game that highlighted the capabilities of the PlayStation 5’s DualSense controller.
With the upcoming release of the Astro Bot game and the new controller, it’s clear that Sony is fully embracing the lovable character and giving him the recognition he deserves. DualSense controller provides gamers with an immersive, highly interactive gaming experience while demonstrating Sony’s innovation and expertise in game controller design.
Sony’s recent unveiling of the Astro Bot controller is not just a nod to the iconic character, but also a clever move in their marketing playbook. By celebrating the lovable Astro Bot through the controller’s design, Sony is not only appealing to fans but also leveraging the character’s popularity to strengthen their brand. This strategic decision showcases Sony’s commitment to honouring its classic characters and connecting with consumers on a deeper level. With the Astro Bot controller now available for pre-order, fans can’t wait to get their hands on this nostalgic and innovative tribute to a beloved video game icon.
