- Resonate Segments has announced its integration with Yahoo’s Demand-Side Platform.
- This collaboration brings enhanced audience targeting capabilities to advertisers, allowing for more precise and effective marketing campaigns.
OUR TAKE
Resonate’s advanced segmentation technology is now accessible on Yahoo’s DSP, marking a significant advancement in the realm of digital advertising. Advertisers can now leverage Resonate’s in-depth consumer insights to create highly targeted campaigns on Yahoo’s extensive network. This integration is expected to raise the bar for audience targeting in digital advertising, encouraging other platforms to adopt similar technologies.
–Rebecca Xu, BTW reporter
What happened
Resonate has announced Resonate Segments, a suite of more than 1,000 audience segments, is now ready for immediate use within Yahoo’s Demand Side Platform (DSP), enhancing advertisers’ability to engage with specific target audiences.
This strategic collaboration empowers advertisers and marketers to leverage Resonate’s advanced audience insights and segmentation capabilities within Yahoo DSP, enhancing their ability to reach and engage with highly relevant and responsive audiences.
Commenting on the collaboration, a spokesperson for Resonate expressed excitement about the opportunities it presents for advertisers to unlock the full potential of their digital advertising efforts. By leveraging Resonate’s rich data ecosystem and granular audience segments within Yahoo DSP, advertisers can optimise their targeting strategies, boost campaign ROI, and forge deeper connections with their target audiences in an increasingly competitive and dynamic digital landscape.
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Why it’s important
By incorporating Resonate Segments into Yahoo DSP, advertisers gain access to a wealth of actionable data and nuanced audience segments derived from Resonate’s extensive consumer intelligence platform. These custom-built segments offer unparalleled depth and granularity, enabling advertisers to target audiences based on their unique interests, values, motivations, and preferences, thereby maximising the effectiveness and impact of their advertising campaigns.
The integration of Resonate Segments into Yahoo DSP represents a significant milestone in the realm of programmatic advertising and audience targeting, heralding a new era of precision and personalsation in digital marketing. Advertisers can now harness the power of Resonate’s dynamic insights and segmentation tools to create hyper-targeted campaigns that resonate with specific audience segments, drive engagement, and deliver superior campaign performance.
Resonate’s availability on Yahoo’s DSP signifies a step forward in the evolution of digital marketing. Advertisers now have a powerful new tool to reach their audiences with unprecedented accuracy.
