- Google’s new Pixel 9 series starts at $799, introducing AI-driven features like screenshot search and a Gemini chatbot overlay.
- The Pixel 9 series is available for pre-order starting August 13, with the Pixel 9 Pro and Pixel 9 Pro Fold shipping in September.
OUR TAKE
Google’s latest Pixel phones represent a significant leap in integrating AI into consumer technology. The emphasis on AI features such as screenshot search and a chatbot overlay underscores Google’s commitment to enhancing user experience through advanced technology. The earlier release date and new features could help Google stand out in a competitive market, particularly as it prepares to face off against Apple’s upcoming iPhone launch.
-Lilith Chen, BTW reporter
What happened
At its recent hardware event, Google unveiled the Pixel 9 series, consisting of the Pixel 9, Pixel 9 Pro, and Pixel 9 Pro Fold. This new lineup integrates advanced artificial intelligence (AI) features, highlighting Google’s commitment to enhancing user interaction with its technology. Key innovations include the ability to search for information directly within screenshots and an overlay for Google’s Gemini chatbot, which provides on-demand assistance across apps. The base Pixel 9 model is priced at $799, reflecting a $100 increase over its predecessor. The Pixel 9 Pro, which offers additional features such as an upgraded camera, and the Pixel 9 Pro Fold, a foldable version, will be available for pre-order starting August 13. The devices are scheduled to begin shipping in September. This early launch deviates from Google’s usual autumn release schedule, positioning the company to capitalise on the back-to-school and holiday shopping seasons.
Also read: Google’s next big reveal: Pixel 9, Gemini, and more this august
Also read: New leaks reveal details about Google Pixel 9 Pro Fold
Why it’s important
Google‘s early release of the Pixel 9 series reflects a strategic push to leverage advancements in artificial intelligence (AI) and gain a competitive edge over Apple’s upcoming iPhone release. By incorporating innovative features such as screenshot search and an overlay for the Gemini chatbot, Google aims to enhance the practicality and user appeal of its devices. This move not only highlights Google’s commitment to integrating cutting-edge technology into its products but also demonstrates its ambition to set new standards in the smartphone market. Despite its relatively small share of the global smartphone market, Google’s focus on AI with the Pixel 9 series underscores its efforts to drive technological innovation and showcase the capabilities of its Android operating system. This proactive approach may reshape consumer expectations regarding AI in smartphones and strengthen Google’s competitive position in the tech industry, particularly as it prepares for increased competition.
