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    Home » DOJ initiates probe into Nvidia’s market practices in AI chip sector
    08-02-Nvidia
    08-02-Nvidia
    AI

    DOJ initiates probe into Nvidia’s market practices in AI chip sector

    By Rae LiAugust 5, 2024No Comments3 Mins Read
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    • The US Department of Justice (DOJ) has launched an investigation into Nvidia to scrutinise whether it abused its dominant market position, particularly in relation to the sale of chips for use in AI.
    • The investigation is based on complaints from competitors about whether Nvidia pressured cloud service providers to buy multiple Nvidia products and whether it charged higher prices for networking equipment to customers looking to buy AI chips from rivals such as AMD and Intel.

    OUR TAKE
    The U.S. DOJ has carried out a thorough inquiry into Nvidia to assess whether the firm has misused its leading position in the AI chip sector. This investigation, prompted by grievances from rivals, includes its strategy of combining software and hardware. Nvidia currently holds approximately 80% of the AI chip market, and the corporation has indicated its readiness to comply with the regulator’s demand for pertinent data.

    -Rae Li, BTW reporter

    What happened

    The U.S. DOJ has launched an investigation into Nvidia to examine whether the company has abused its market dominance in the AI chip market. The investigation is based on complaints from competitors who allege that Nvidia may have maintained its market dominance through improper means. Nvidia is suspected of pressuring cloud service providers to purchase multiple Nvidia products, a practice that may have limited fair competition in the market. The investigation also focused on whether Nvidia charged higher prices for networking equipment to customers who wished to purchase AI chips from competitors such as AMD and Intel.

    Nvidia holds approximately 80% of the AI chip market, and its market position gives it significant influence over pricing and product sales strategies. Nvidia has not indicated a willingness to cooperate with regulators’ requests for necessary information. In addition, American progressive groups and Democratic Senator Elizabeth Warren have called for a more in-depth investigation of Nvidia on competition issues.

    Also read: Oracle boosts AI cloud with Nvidia GPUs

    Also read: Enlight and Supermicro unveils Asia’s first NVIDIA H200 AI computing centre in Taiwan

    Why it’s important

    Nvidia’s business behaviour as a dominant player in the AI chip market has far-reaching implications for the industry as a whole. If proven to have abused its dominant market position, it will face legal sanctions and loss of market trust which in turn could affect its business and share price. The results of such an investigation can have a significant impact on the competitive environment of the entire AI chip market, promoting fairer competition and innovation.

    This investigation reflects the regulator’s continued focus on the market behaviour of tech giants and the strengthening of regulatory oversight. With the rapid development of the technology industry, ensuring fair competition in the market and preventing monopolistic behaviour have become important tasks for regulators. Through such investigations, regulators aim to protect consumer interests and prevent the market from being overly dominated by a single firm.

    AMD DOJ NVIDIA
    Rae Li

    Rae Li is an intern reporter at BTW Media covering IT infrastructure and Internet governance. She graduated from the University of Washington in Seattle. Send tips to rae.li@btw.media.

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