- The acquisition of Analytic Edge adds capabilities such as marketing spend optimisation, real-time pricing intelligence, and promotion optimisation to C5i’s portfolio.
- The company generates 98% of its revenue from the US, Europe, the Middle East, and Asia, with the remaining 2% from India. But it has 1,800 employees, with 90% based in India.
OUR TAKE
C5i acquired Analytic Edge, a marketing analytics firm, which can improve C5i’s capabilities in data-driven marketing solutions with Analytic Edge’s expertise in analytics to improve client offerings. This acquisition of Analytic Edge aligns with C5i’s focus on technological innovation. It brings together expertise in artificial intelligence and marketing analytics.
-Lia XU, BTW reporter
What happened
AI firm C5i has acquired Analytic Edge, a marketing analytics company for an undisclosed sum. It’s the second acquisition within a year. According to the chairman Ashwin Mittal, the goal is a turnover of $ 119 million in the upcoming fiscal year. And C5i is considering one more acquisition before potentially listing in India in the next 12-18 months.
“We acquired Incivus in 2023 and its visual AI platform has helped us build and scale various product IPs. With Analytic Edge, we are adding more to that, such as marketing spend optimisation, real-time pricing intelligence, promotion optimisation, etc. Plus, they are close partners to top social media platforms,” Mittal said.
Besides, C5i also specialises in generative AI solutions and MLOps. It believes in the impact of synthetic data creation on data analytics and insights. “Synthetic data created by GenAI also provides significant cost savings and high return on investment”, Mittal said.
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Why it’s important
This acquisition of Analytic Edge allows C5i to offer more comprehensive and advanced data-driven marketing solutions to its clients. It can expand its market presence and strengthen its position in the industry. This strategic move enables C5i to tap into new opportunities and reach a wider client base.
With a target turnover of $ 119 million in the upcoming fiscal year, the acquisition of Analytic Edge plays a crucial role in C5i’s growth strategy. It drives revenue growth and achieves its financial goals.
Analytic Edge is also a close partner to major social media platforms. So it’s beneficial for C5i’s offerings in the marketing analytics space. The combination of C5i’s generative AI solutions, MLOps, and Analytic Edge’s analytics expertise signifies a focus on technological innovation, which leads to the development of cutting-edge solutions that leverage synthetic data creation for enhanced data analytics and insights.
