Apple’s Let Loose event: Coming May 7

  • Apple announces online-only event for May 7, titled “Let Loose,” potentially focusing on one or two products.
  • Speculations suggest new iPads, featuring M2 and M3 chips, along with upgrades to the Apple Pencil and Magic Keyboard case.
  • Event is scheduled for 10 a.m. Eastern time, attracting millions of viewers, serving as a crucial marketing channel for Apple.

Apple recently revealed plans for its next product event, set to take place on May 7. The event, titled “Let Loose,” will be streamed online. With the anticipation building, enthusiasts are eager to witness what Apple has in store, especially considering the absence of recent iPad updates.

New iPads expected

Apple’s media invites confirm the online launch event for May 7, sparking anticipation for new product releases, particularly iPads.

Analysts predict upgrades to the iPad Pro and iPad Air, potentially featuring M2 and M3 chips, respectively, along with enhancements to the Apple Pencil and Magic Keyboard case.

The event, scheduled for 10 a.m. Eastern time, marks a significant moment for Apple enthusiasts worldwide, who await the unveiling of the latest innovations.

Also read: Apple CEO Tim Cook visits Vietnam to talk with local suppliers 

Also read: Apple plans to use AI-focused M4 chip to change production lines

Spring launch traditions

Apple’s spring launch events often bring forth not only new hardware but also fresh color options for existing products like iPhones, Apple Watches, and accessories.

The company’s previous spring event in March 2022 saw the introduction of the latest iPad Air iteration alongside a lower-end iPhone model.

With millions of viewers expected to tune in, Apple’s launch events represent a critical marketing channel for the tech giant, generating widespread anticipation and interest among consumers worldwide.


Lydia Luo

Lydia Luo, an intern reporter at BTW media dedicated in IT infrastructure. She graduated from Shanghai University of International Business and Economics. Send tips to

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