- Airtable has acquired Dopt, a startup specialising in AI-based product onboarding, to enhance its AI capabilities and user experience.
- The acquisition will see Dopt’s team join Airtable’s AI group, which is a strategy for the company to push into the AI space, and Dopt will cease its service by August 15.
OUR TAKE
Airtable, a company known for its collaborative platform, has announced the acquisition of Dopt, a startup that specialises in creating AI-powered onboarding experiences for new users. This strategic move is part of Airtable’s broader push into the AI space, aiming to enhance its product offerings and user experience by integrating Dopt’s expertise in intuitive interface design and AI assistance tools. The acquisition will see Dopt’s innovative team join Airtable’s AI group, contributing to the development of new AI capabilities that will further simplify software creation for Airtable’s users.
-Rae Li, BTW reporter
What happened
Airtable, a company that provides a collaborative platform for organising and managing data, has completed the acquisition of Dopt, a startup that focuses on helping startups and other companies create effective product onboarding experiences for new users. Dopt’s expertise in integrating AI-based assistance tools into services is a key factor in Airtable’s decision to acquire the company. The acquisition is finalised at the end of last month, and Dopt will cease its independent operations on August 15. Following the acquisition, Dopt’s team will be integrated into Airtable’s AI group, contributing to the development of new AI features and enhancements to the user experience.
The acquisition of Dopt aligns with Airtable’s strategic direction towards AI, as articulated by co-founder and CEO Howie Liu. Airtable, which experienced rapid growth during the early phase of the Covid-19 pandemic, has since seen a slowdown, like many other startups. However, Liu emphasises that the company has continued to grow. The acquisition of Dopt is seen as a strategic move to bring in talent and expertise that will help Airtable to innovate and offer more intuitive AI-powered tools to its users. Airtable’s recent launch of Airtable Cobuilder, which allows users to create apps through a chat interface similar to Copilot, is an example of the company’s commitment to making software creation more accessible.
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Why it’s important
Airtable’s acquisition of Dopt is a pivotal step in the company’s evolution, signaling a strong commitment to integrating AI technology into its platform to improve user experience and streamline software creation.
By bringing Dopt’s expertise in AI-based onboarding and intuitive design into the fold, Airtable aims to offer more sophisticated and user-friendly tools. The strategic purchase of Dopt also reflects Airtable’s recognition of the growing importance of AI in shaping the future of software development and user engagement. This move not only bolsters Airtable’s competitive edge but also positions it as a leader in leveraging AI to simplify complex tasks, potentially attracting a broader user base and fostering innovation within the tech industry.
